Should You Optimize for Micro-Conversions?
ConversionXL
NOVEMBER 9, 2015
If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? There are many different opinions on this question. What Are Micro-Conversions?
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