On October 17th I posted on seed and early stage  startup valuations. This morning I read a post by Marty Zwilling on startup valuations. Here it is. Marty’s posts are solid in my opinion – short and content driven. His post on startup valuations lists the following rules of thumb (i.e., Assign real value to intellectual property. MORE >>

If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips. Optimizing your online press releases will increase brand exposure, referral traffic, and search engine optimization. Use direct links with natural anchor text. This is good for the wire service, but bad for you. MORE >>

The Value of Paying Down Technical Debt. Our Engineering team has a great term called Technical Debt, which is the accumulation of coding shortcuts and operational inefficiencies over the years in the name of getting product out the door faster that weighs on the company’s code base like debt weighs on a balance sheet.  Wow. . MORE >>

You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why. Continuing my analysis of common website and social media mistakes, it's time for me to address typical Google AdWords campaign errors that can literally cost you thousands of dollars if left unchecked. MORE >>

If you’re looking for effective ways to advertise your new website or startup, don’t forget the power of video. Internet surfers, and especially young people, conduct searches on Youtube second only to Google. Make sure your videos are well optimized to ensure they are easily found and easily shared. Add Links to Your Website. Use Keywords in Tags. MORE >>