Sat.Feb 04, 2017

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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever. More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out the

Marketing 177
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International Business Travel Etiquette For The Top 7 Countries

YFS Magazine

Booking a business flight abroad? Here's a look at business travel etiquette for seven of the most economically powerful countries in the world. This article International Business Travel Etiquette For The Top 7 Countries appeared first in YFS Magazine.

Global 87
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Weekend Favs February 4

Duct Tape Marketing

Weekend Favs February 4 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Video 43
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The story of Matt

David Cohen

As you might imagine, I get hundreds of random inbound emails each week. Many of them are seeking funding for their startup. Recently I got one such email from Matt, and as I often do I responded by directing him to learn more about the Techstars accelerators. Matt responded as follows. Your accelerator programs aren’t an option for [me]. Thank you for responding and your time.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in