Mike Michalowicz
DECEMBER 9, 2014
'If you’re selling products or services online, you know how incredibly important reviews are to getting new business. Your potential customers can’t pick up your product and look it over before they decide to buy, but they can get opinions from others who already bought your product through online reviews. Good legit reviews make a world of difference in making sales.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 9, 2014
'Watch a bunch of interviews of founders of successful companies, and here’s what you don’t hear: We tried eight different marketing channels — AdWords, Facebook, Twitter, Pinterest, social media, events, retargeting, SEO, guest-posting, PR, and so on. All of them worked a little bit, so together it was substantial — a trickle from each that added up to a river.
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The Next Web
DECEMBER 9, 2014
'Ilya Pozin is a serial entrepreneur, writer, and investor. He is the founder of online video entertainment platform Pluto.TV, social greeting card company Open Me, and digital marketing agency Ciplex. It’s a well-reported figure at this point, but it’s still immensely troubling: 70 percent of American workers are checked out on the job. A Gallup poll found only about 30 percent of workers were engaged in their current position, and this overall lack of employee morale is leading to between $450
Up and Running
DECEMBER 9, 2014
'You’ve no doubt heard what they say in real estate: location, location, location. When you’re looking to start a business, it rings just as true. Knowing the easiest place to set up shop with the highest chance of success, is key no matter what field you’re in. Over time, through development and expansion, the best places to start and run a business change.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
This is going to be BIG.
DECEMBER 9, 2014
'Following up on my post from Monday that rang like "reasons not to take VC money" here are some reasons you should: 1) You really like the investor and believe they can add more value than you give up in equity. 2) You are growing, and if you don''t raise, you won''t be able to build the infrastructure required not to come apart at the seams. 3) You have the team in place or identified to build the product, you''ve done your homework by talking to customers that it is, in fact, the right produc
The Equity Kicker
DECEMBER 9, 2014
'Here in the UK we’ve been working away building our startup ecosystem for 15-20 years (just 15 years for me) and it’s only recently that I’ve felt we are finally reaching critical mass. That’s a subjective assessment combining strength and depth of the angel and VC markets, number of quality investment opportunities, number of exits (including £1bn+ exits), strength of our startup hubs, and quality of support from advisors, lawyers, real estate agents and so on.
Start Up Roar brings together the best content for start up professionals from the widest variety of industry thought leaders.
Early Growth Financial Services
DECEMBER 9, 2014
'This guest post was contributed by Adam Quinton, CEO and Founder of Lucas Point Ventures. Don’t confuse an advisory board with a board of directors (BoD). A BoD is a legal requirement that comes with fiduciary responsibility to a company’s owners. The BoD has specific responsibilities, not least of which include selecting and (if it so decides) firing the CEO.
YoungUpstarts
DECEMBER 9, 2014
'Content is king! Content rules! Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon. However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
ConversionXL
DECEMBER 9, 2014
'As more and more people start to look to testing and conversion optimization as a consistent and meaningful tool for their marketing and other initiatives it is important that people start to realize that optimization as a discipline is not just a false add-on to existing work. Testing when done correctly can and should be by far the number one driver of revenue for your entire site and organization, and yet according to 3 of the major tools on the market the average testing program only sees
Up and Running
DECEMBER 9, 2014
'Are you an entrepreneur or small business owner with questions about funding your small business? Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. If so, stick around—in this webinar, we featured a panel of experts to answer questions about funding your small business. For this discussion, we were joined by CEOs Jared Hecht of Fundera, Joshua Reeves of ZenPayroll, Matt Rissell of TSheets, and our own Sabrina Parsons of LivePlan and
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