Breaking Up Your App
It can be quite seductive to try and stuff your entire website into
your mobile app. And many companies do exactly that. Their mobile app is a functional equivalent of the website. And in some cases it works well. For example I can do everything with Twitter’s iPhone app that I can do on twitter.com. But for many other apps, over time, the app feels crowded, confusing and awkward…
Mobile apps are not web apps. You cannot throw in the kitchen sink of functionality into a mobile app. The user experience by nature of the device and the usage scenarios requires rethinking how one surfaces or modifies or even eliminates functionality. This also applies to tablet versus mobile versions of apps.
Mobile is definitely critical in this era of ubiquitous smartphone usage. It is easy to get pushed into rushing something out the door just to say you have it available. In the rush to get a mobile app out the door however, stop and think hard about why users would want a mobile version and how exactly they would use it.
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What we love most about mobile apps is that it forces companies to trim fat, making tough decisions about what qualifies...
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Mobile apps are not web apps. You cannot throw in the kitchen sink of functionality into a mobile app. The user...
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