Are you neglecting your company's LinkedIn presence? Make amends by getting familiar with LinkedIn Company Pages. These days, just about every U.S. business owner has a LinkedIn profile–and more and more you see business relationships getting started on or nurtured through LinkedIn. But what about your company's presence on LinkedIn? Now What? MORE >>

I just read this platitudinous article about a keynote given by the founder of Evernote, in which he says that *you* shouldn’t do a startup: I’ve narrowed it down, really boiled it down, to one core piece of advice. If I can only say one thing, and I don’t know you any better, it’s: don’t. Don’t do it. Seriously. like money. Money is good. MORE >>

As an undergraduate math major, one of my favorite areas of study was chaos theory. That is, the notion that a small, seemingly inconsequential action in one location can have a major effect in another, very distant location. Recently, I was reminded of this notion in the context of entrepreneurship and, in particular, women in entrepreneurship. MORE >>

Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how. One of the most difficult challenges for businesses, from start-up mode to mature entity, is creating "relevancy" with customers. Make your business relevant in three easy steps. Offer extra insight. MORE >>

By Dan Gravell, Founder, elsten software. Content marketing is a cheap way to attract visitors to your site, but how can you achieve a long tail content marketing strategy as a single founder? As a single founder of Micro-ISV, I wanted to develop a scalable way to attract both visitors and inbound links. The answer? Outsourcing and automation! MORE >>