Brad Feld

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1000 Holograms on Your Desk

Dec 02, 2020
Category Investments

“Either this is madness or it is Hell.” 

“It is neither,” calmly replied the voice of the Sphere, “it is Knowledge; it is Three Dimensions: open your eye once again and try to look steadily.”  

-Edwin A. Abbott, Flatland: A Romance of Many Dimensions

Anyone who has read this blog knows that I’m not a fan of prognostications. In a collision of complex systems like what we are all living through right now, predicting the future is especially pointless.

That’s why I’m happy when I don’t need to make a prediction when something long promised in science fiction futures arrives in the present. 

That just happened today with holograms.

For anyone who watched Minority Report the first time and wondered when they’d be able to make their own holographic home movies; for those of you that work or play in 3D; and even for anyone that bought the iPhone 12 Pro because it has a LiDAR scanner, today you can get your first personal holographic display, Looking Glass Portrait, for the radical price of $199.

This is meeting a moment when millions of phones can already capture depth maps sufficient to generate a holographic image every time they snap a Portrait mode photo. Compute is so cheap that with clever techniques even lightweight computers like a Raspberry Pi can be coaxed to run holographic media. And 3D modeling and 3D design are becoming so standard that it won’t be long before the “3D” distinction fades away (just as we no longer have to say we work on computers with “color graphical user interfaces”).

As I mentioned a few weeks ago, when 2040 rolls around, I know I’m not going to be spending 12 hours a day in 2D videoconferences. And I won’t be viewing 3D information on flat screens. In all of the chaos of 2020, it’s a welcome diversion to know that the holographic future is arriving, and I’m delighted to be an investor in a company like Looking Glass Factory that’s making it happen. 

Get your first personal holographic display here today.