After thousands of tests, we've identified a few of the most effective ways to improve your website's landing page. The math can be staggering. Let's say you spent $10,000 a month on your online advertising efforts to drive users to your website to complete an action–fill out a form, purchase a product, etc. Which would you rather try? bullet. MORE >>

A paradox of American higher education is the disconnect between our vaunted international reputation and the severe problems we face at home. America’s top research institutions consistently dominate the global rankings sponsored by organizations like Shanghai Jiao Tong University and Times Higher Education. The U.S. For most, the story of U.S. MORE >>

Genuine appreciation goes a long way. Here's a guide to get the most out of a brief note, no matter who you're thanking. The other day I was given the challenge to recognize 30 people by writing each one of them a note, which got me thinking about the amazing implications of recognizing employee's contributions. It shows you are paying attention. MORE >>

Malcolm Gladwell, in an online  exchange  with Bill Simmons, had two noteworthy paragraphs. The first: I was in the Orlando airport not long ago, waiting in one of those endless security queues, when I looked up and saw that the ticket agent was escorting someone to the head of the line. He wasn’t in a hurry. Who was it? Ray Lewis. Two things. MORE >>

They're organized, can multi-task, and have zero time to screw around. In short: Moms are wired to kick ass. In my 20s and most of my 30s I was the employee you wanted on your team. was highly ambitious, worked insane hours and prioritized nothing above my job. But I still wanted to work. Offer accepted. Everyone wins. Everyone loses. MORE >>