Thu.Aug 13, 2015

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SEO: Quality, Not Quantity, Is The Order Of The Day

YoungUpstarts

What do we do when we want to drive targeted traffic to our websites? We resort to knocking the door of real guest blogs that invite high quality content. Considering how priceless good writing is, there is no denying that it can take a particular website to peaks of unparalleled success. Well, needless to say like everything under the sun, this piece of art is also being exploited to its extremities, resulting in content that is not only repetitive but also disengaging and of poor quality.

SEO 186
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Are Your Customers Actually Reading Your BtoB Content?

Rembrandt Communications

You may be wasting time, money and resources on all that copywriting You hire an experienced copywriter to write your BtoB content. You have some excellent newsletters, blogs, e-mails, and articles going out on a regular basis. But do you know if your customers are actually reading it? Here are some ways to find out […]. The post Are Your Customers Actually Reading Your BtoB Content?

Customer 136
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[Infographic] Do We Have To Work 8 Hours Per Day?

YoungUpstarts

Many of us have gone through the drudgery of a full 8-hour working day in order to make a living – waking up early to catch the morning commute, and slogging through the day at work before finally heading back home again just to repeat the process the next day. If that sounds tiring, it’s because it is. What many of us may not realize is that the standard 8-hour work day came from the time of the British Industrial Revolution, when factories set fixed schedules for workers in order t

Product 165
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10 Surefire Ways to Increase Your Chance of Startup Failure

This is going to be BIG.

1. Don't bother creating any kind of cash flow model, because it's b t, right? 2. Overestimate the value and volume of the "data" that you'll collect when lots of users are on your platform. 3. Assume that lots of users will be using your platform when you don't even have a good plan to get the first 500. 4. Skip talking to the specific person at that big customer who you believe will one day spend lots of money on your platform. 5.

Dilution 131
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Is Your Brand Hitting The Mark?

YoungUpstarts

By JR Reichl, Senior Director, Marketing Communications at Hostway Services, Inc. The e-commerce industry is always changing. Emerging technology, shifting customer demands and habits all make it difficult for brands to keep up. So how do you ensure you’re addressing current needs and maintaining a favorable position in the marketplace? What benchmarks can you use to compare your business with today’s industry leaders?

Hosting 149
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Inventors: 10 Do’s And Don’ts For Your Elevator Pitch

YFS Magazine

If you can sell your idea to companies or potential investors, your product could become the bestseller every inventor dreams of creating.

More Trending

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Spending money is like getting fat

The Equity Kicker

“Spending money is like getting fat” is a sub-title from a great Techcrunch post about the dangers of raising big rounds. I love the analogy. As with weight, burn rates are very easy to increase but take large amounts of discipline and suffering to decrease. Moreover, just as food is hard to resist when it’s on the table in front of you, it’s hard not to spend money once it’s been raised.

Burn Rate 104
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UT Spinout Capsenta Helps Healthcare Companies Harness Data

SiliconHills

By HOJUN CHOI Special Contributor to Silicon Hills News Anyone familiar with the University of Texas at Austin is no stranger to the words “what happens here changes the world.” To Capsenta, a spin out smart data startup from a UT computer science lab, that motto is more than just a rallying call to donors […] The post UT Spinout Capsenta Helps Healthcare Companies Harness Data appeared first on SiliconHills.

Texas 98
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How to Protect Your Small Business When Advertising Sales and Discounts [Part 1]

Up and Running

Offering sales and discounts is a great way to bring in extra business and promote loyalty from your customers. But, have you thought about some of the legal issues that might arise if you put on a sale or provide coupons or vouchers to your customers? What about if you want to send your customers a newsletter in the mail with a coupon that they can cut out, or an email newsletter alerting them to a bargain opportunity?

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Look for your strategic buyer first.

Berkonomics

Dave’s note: John Huston is founder and past manager of the 300+ member Ohio TechAngel Funds and a past Chairman of both the Angel Capital Association and the Angel Resource Institute. . By John Huston. While you are busy building your high growth venture, you may have occasionally thought about which large companies might be the ultimate buyer of your company – a buyer that could optimize your idea, customer base, and team.

Ohio 82
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12 Gigantic Business Plan Mistakes You Don’t Want To Make

YFS Magazine

Be prepared for some hard work. And once you have landed investors, be prepared for even more!

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Startup Cash Flow Versus Profits: Do You Know The Difference?

Early Growth Financial Services

Read most news reports and business articles and you’d think profits were the sole determinant of business success. But in my experience, regardless of headline profit numbers, running out of cash is the number one reason startups fail. In fact, the distinction between profits and cash can be significant, and if they diverge too widely spell the difference between success and failure.

.Net 47
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fascinating visualization of the most commonly used public seed.

Bryce Dot VC

fascinating visualization of the most commonly used public seed funding and accelerator termsheets.

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VIDEO – What Do You Want?

Mike Michalowicz

Video 71
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Hosted Call Center: How It Works And The Benefits

YoungUpstarts

Hosted call centers are getting more popular by the minute. This is due the proven results that a hosted call center gets. A hosted call center offers all the major tools of a call center with the advantage of the minimal startup costs involved, which is why the hosted call center, such as the one provided by Broad-Connect Telecom, is the most cost-effective and efficient option for companies nowadays.

Hosting 135
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9 Reasons Why Small Businesses Should Care About Content Marketing

Brandanew

With clients , one of our consistent discussions is this: we have a small digital marketing pile (=budget), where can we start? And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. And, as we speak, my answer on where to start is simple: Content Marketing. More specifically, start with a blog!

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How to Make Live Chat Convert

ConversionXL

Live chat is becoming increasingly common as a customer support channel. In fact, Zendesk’s newest report found that “In Q1 2015, live chat led all other channels in customer satisfaction at 92%.”. Image Source. Companies are using live chat to solve some of the things marketers worry about most, like: Cart abandonment. High traffic, high bounce rate.

Widget 93
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Most bloggers would agree that high-quality content creation requires a significant investment in time and energy. Because of this sunk cost associated with any existing content on your website, it’s crazy that bloggers don’t invest additional resources improving, optimizing and ranking underperforming pages.

SEO 58