Mon.May 11, 2015

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Small Business and Startups: 8 Steps To a Successful Redesign

crowdSPRING Blog

There comes a time when a business looks hard at its website and lets out a groan of dismay. Your website is out-dated, out-moded, and out-competed and it doesn’t take a genius to see. Your own customers may have been telling you to get it together and, whether you are listening or not, it doesn’t diminish the truth that something must be done.

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How To Pick A Startup Model To Match Your Motivation

Startup Professionals Musings

Being an entrepreneur seems to be one of the most popular lifestyle aspirations these days. According to most definitions, anyone who starts a business is an entrepreneur , but most people don’t realize there are many startup types out there, and picking the wrong one can be just as disastrous as being stuck in a cubicle at work, or doing things with no interest and no skills.

Matching 214
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[Infographic] Can Celebrity Endorsements Influence Sales?

YoungUpstarts

The first celebrity endorsements supposedly dates back to the 1760s when Josiah Wedgwood, the founder of the Britain-based Wedgwood brand of pottery and chinaware, used endorsements from the Crown to build awareness of his brand. Later that trend was to become popular, with film stars in the 1940s posing for cigarette companies; Bob Hope pitched American Express in the late 1950s, sports icons like Michael Jordan and Tiger Woods carried on – and expounded upon – the practice, often m

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4 Reasons to Brand Your Business

Up and Running

Branding will make your business stand out. Think a brand is just for big businesses? Think again. Branding is critical for businesses of all shapes and sizes. Your brand is what the outside world thinks of you. That’s it. Although you can influence your brand through well-designed logos, hilarious ad campaigns, carefully crafted press releases, or super-friendly service, ultimately, your brand is what the outside world says it is.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Five practical tips for happiness

The Equity Kicker

Buy experiences instead of things – a US study found that 54% of people reported greater happiness from an experiential purchase vs 37% from a material purchase. Help others instead of yourself – a study of 600 Canadian and Ugandan students found that people spending on others reported more happiness than people spending on themselves. Buy many small pleasures rather than a few big ones – overall happiness is more strongly associated with the frequency of feeling happy than the

Forecast 114
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Inverse goals & why you should set some

Start Up Blog

After about 15 years of doing work I liked in environments I didn’t like, I set myself some inverse goals. Inverse goals are the things we desire as a price of entry, as opposed to things we’ll acquire after the work is done. We might even call them unusual requirements for happiness regardless of monetary outcomes: Not to have to shave everyday.

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The 20 Minute Social Media Routine for Haters

Duct Tape Marketing

The 20 Minute Social Media Routine for Haters written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Created with Canva. I love social media, but I acknowledge it can be time-consuming. Sometimes I find myself losing hours reading great content and keeping up on the latest news 140 characters at a time. If you’re a small business owner, you probably feel like you don’t have enough hours in the day to grow your business let alone tweet, post, like, share and pi

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Austin-based Epicor Plans to Spin Off its Retail Business

SiliconHills

Epicor Software Corp. announced Monday plans to spinoff of its retail solutions business into a separate privately-held company. The Austin-based business software company refers to its spinoff company as “SpinCo” until the deal is done. Apax Partners, a private equity investment group, is providing the funding. Noel Goggin, executive vice president and general manager, will […] The post Austin-based Epicor Plans to Spin Off its Retail Business appeared first on SiliconHills.

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The 4 bits of social media that are mostly useful

The Startup Toolkit

Thinking of social media as a set of tools (Twitter, Pinterest, etc) leads you down the road of doing a bit of everything, which tends to be a poor use of time. Instead, think in terms of how it serves your business. There are 4 ways it may do so: 1. Support & evangelism. Reaching out to folks individually to answer their questions, resolve their problems, and generally say ‘thanks’ 2.

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The Discipline Based Testing Methodology

ConversionXL

This is the methodology that I have developed over 12 years in the industry and working with over 300 organizations. It is also the methodology that has been used to have a near perfect test streak (6 test failures in 5.5 years), even if most others do not believe that stat. Theory is nice, but pragmatic examples and real-world results are far better.

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What the heck does a VC do all week anyway?

This is going to be BIG.

I have no idea. I just know what I do--and what I saw partners at other firms I've worked at do. That's one thing you have to realize about venture capital. Every single firm is different. How a partner at a firm spends their time is a function of the number of deals they do, the stage of the company, and their own personal style. As a single GP (a firm with one investment decision making professional), I get asked a lot of questions about how I manage my time considering the number of investmen

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What Every Small Business Owner Needs to Know About Personal Credit

Up and Running

For virtually every small business owner in the U.S., the importance of a good personal credit score when seeking a business loan can’t be underestimated. While it might feel counter-intuitive to be talking about your personal credit score when addressing a business credit need, a low personal score has been responsible for the undoing of many small business loan applications.

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Avoid These Shocking Video Marketing Mistakes To See Success

YoungUpstarts

Video marketing is one of the most useful tools businesses have at their disposal. Many brands have seen great success with ads and viral videos , so it’s natural that other companies want to get involved. But making your own videos isn’t something to rush into because you could end up making some significant mistakes. You should consider your aims and your brand carefully before you begin making any videos.

Video 148
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Episode 27: Business Growth and Profitability With Jill Salzman

Mike Michalowicz

Also Available On. Show Summary. Jill Salzman, founder of “The Founding Moms” joins us for Episode 27 of the Profit First Podcast. Jill shares her secrets to growing and maintaining a successful business. Our Guest. Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the world’s first and only collective of offline meetups and online resources for mom entrepreneurs that was just named a Top 10 Website for Women Entrepreneurs in 2013 by Forbes.

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Making Social Media Work For SMEs

YoungUpstarts

By Dr. Karen M. Reddington, president, FedEx Express Asia Pacific. In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease. For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore.