If you really want to brighten someone's day, do the unexpected. The effect could last a lifetime. Smiles are nice. Cards are nice. Gifts are nice. All the "standards" are nice--and all, at least in part, are somewhat expected. If you really want to make someone's day, do the unexpected. It's not hard. Little things truly can go the longest way. MORE >>

This is a guest post by Tim Brown. “It is in the long-term interest of a business to act in the best interest of its customers.” ” — Tom Young. Building brand trust is inarguably the most effective approach that marketing experts can adopt if their objective is to build the business in a truly profitable way. Lending an ear. MORE >>

Are you stopping short of the finish line? Consistency is the difference between failure and success. Here's why. Throughout my career, I've strived to stay consistent about consistency. Even the best business plans will fail without a dedication to consistency. If I say I'm going to do something, I do it. Here's why: 1. MORE >>

No matter how great a product, service, category or industry seems, there is always room for innovation that can drive more sales. Ed Yourdon via Flickr. Often times we unknowingly create barriers to purchase simply because we don’t understand they exist as they aren’t insurmountable, just annoying. Hint: Don’t just lower the price, heap on value!). MORE >>

These rules may sound basic, but even seasoned sales pros sometimes need a refresher. Make sure you've mastered the process. number of the many emails I receive each week are requesting basic "how to sell" information, especially for business-to-business sales. What would things be like in a perfect world? Like this post? MORE >>