Wed.Sep 23, 2015

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Mattermark’s Clever Origin Story and Why Their CEO Loves Arguing with VCs [Traction #11]

View from Seed

The NextView podcast Traction explores all the clever, creative, and atypical things entrepreneurs do to make initial progress against the odds. If startups should do things that “don’t scale,” then this podcast asks a simple question: What ARE those things? Past episodes include stories from founders of LinkedIn , DraftKings , General Assembly , The Muse , Behance , InsightSquared , and more.

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How Does Branding Impact Consumer Purchase Decisions?

Brandanew

Branding is immensely important for any business. Among aspects such as instant recognition, it can truly tilt the consumer decision firmly in favor of a product. This is a complex topic that combines elements of consumer psychology with the tenets of marketing. In trying to invest in the branding for your Startup and small business, let us help you answer, how does branding impact consumer purchase decisions!

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Supply Chain Strategy Tips For Technology Startups

YoungUpstarts

by Andrew Armstrong. It is important to understand that as a technology startup, having a strong supply chain strategy in place can help an organization reduce costs and reduce certain risks. The ability to manage the various aspects of the supply chain, from development, manufacturing, inventory and logistics are critical to achieve success. This is especially important to startup hardware technology firms as the connections made early on in the supply chain process become increasingly importan

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Mattermark’s Clever Origin Story & Why Their CEO Loves Arguing with VCs [Traction #11]

View from Seed

The NextView podcast Traction explores all the clever, creative, and atypical things entrepreneurs do to make initial progress against the odds. If startups should do things that “don’t scale,” then this podcast asks a simple question: What ARE those things? Past episodes include stories from founders of LinkedIn , DraftKings , General Assembly , The Muse , Behance , InsightSquared , and more.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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[Infographic] The Eureka Moment

YoungUpstarts

Eureka, that declaration someone exclaims when they discover something special, is a word that originated as sεὕρηκα ( heúrēka) , an ancient Greek word which means “I’ve found it!” It is attributed to Archimedes, who uttered it when he first discovered the Archimedes principle. Today we call Eureka the special instances when a significant discovery is made, those brilliant moments of absolutely certainty that something special has taken place.

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Leave Money on the Table

This is going to be BIG.

I was having a conversation last night with another VC who was suggesting I monetize the pro-ratas that I don't take by creating SPVs. As a small fund, I've been writing one check only to a company to help get them off the ground that that has served me really well so far. "But you could charge fees or at least carry for that. You're leaving money on the table!

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Let’s Get Personal: How To Create Closer Relationships With Customers

YFS Magazine

The Internet age has made all of our interactions, but especially business interactions, increasingly impersonal. Now is the time to reverse this trend.

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Fresh from the SPRING: p_krystev

crowdSPRING Blog

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this logo project. Let us start the slow clap for p_krystev. Check out more great work on p_krystev ’s profile page. Nicely done, p_krystev, nicely done! Related posts: Fresh from the SPRING: uniquemind. Fresh from the SPRING: ReesQ.

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A Closer Look At Hidden Dangers Of Drop Shipping Business

YFS Magazine

Can you can make money with a drop shipping business? Yes. Many entrepreneurs do. But keep these pitfalls in mind.

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10 Insights To Ensure Repeatable Business Success

Startup Professionals Musings

Entrepreneurs who experience success with their first startup are often amazed to realize that the risks and fears of doing it right the second time go up, rather than down. Encores are tough, especially in the high-risk world of startups, yet every entrepreneur I know can’t wait to start over and do it again. Sometimes their haste or ego causes them to ignore basics, and they fall hard.

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Favor Appoints New Chief Financial Officer

SiliconHills

NeighborFavor, the parent company of Favor, Wednesday announced it has hired Steven Pho as its new Chief Financial Officer. Pho previously worked as senior vice president of corporate development at RetailMeNot. He was responsible for mergers and acquisition. At Favor, he will manage the company’s finance, legal, facilities and human resource teams.

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Yes, I said it again…learn to sell!

Jeff Hilimire

I’ve been feeling like a broken record recently. I keep telling people, “Learn to sell!” Example: This week I was meeting with a friend who has a daughter in college. She’s an engineer and interested in one day starting her own company. He was asking me what she should do this up coming summer between her junior and senior year.

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How to Build a High Performance Culture

Duct Tape Marketing

How to Build a High Performance Culture written by John Jantsch read more at Duct Tape Marketing. Marketing podcast with Lindsay McGregor. Turns out that building a high performing business culture is all about motivation. The problem is that most companies use the wrong motivation. Recent research suggests that people are most motivated by workplaces that give them a sense of play, purpose or potential – rather than simply a paycheck.

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Fingerprint Technology is the Next Privacy Catastrophe

Venture Chronicles

New fallout today from the gift that keeps on giving, the Office of Personnel Management (OPM) hack. The news reports on this have focused on the standard PII elements along with the salacious possibilities associated with the disclosure information that is collected for security clearance applications. An angle that has not been widely covered is the initial disclosure that 1.1 million fingerprints were also hacked.

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Can You Create a Great App Without a Tech Background? One Entrepreneurial Mom Shows You How It’s Done

Up and Running

Jillian Darlington, right, the founder of the MomCo app, with her co-founder Beth Bryan. I can’t count the number of times I’ve wished that, as the famous iPhone commercial memorably stated, there was an “app for that.”. On lazy days, I’ve wondered why no one has invented an app that allows me to outsource all my errands at once. After moving to a new city, I’ve wished there was an app for making new friends (sort of like the platonic equivalent of Tinder).

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In Modern Business, Authenticity Trumps All

Growthink Blog

Today, almost all businesses interact with and relate to their perspective and existing clients through multiple channels: in-person, on the phone, over e-mail and increasingly text, via social media and through Web Reputational Means of which we are usually only partially aware. For many folks, even just reading the above paragraph arouses feelings of anxiety, frustration, and sometimes even disgust.

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