8 Reality Checks That Every Startup Founder Dreads
Startup Professionals Musings
JULY 1, 2013
'Starting a business is a lot like starting a marriage. At first, all parties are in dreamland, with a vision of changing the world, having lots of fun, and raking in the profits. But all too soon, reality sets in. Product development is stuck at that 90% mark, a key person leaves, and customers are talking but not buying. In his book Reality Check , Guy Kawasaki summarizes some of the key issues.
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