Mon.Aug 05, 2013

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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

'Want to know how to deal a serious blow to your landing page conversions? Have it look different from the ad they saw before landing on the page, and have it contain different words. In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. There needs to be “scent” The ad they see or the email they read needs to smell like the landing page they land on.

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Preparing Our Kids For Entrepreneurship: Learning Self-Reliance

Up and Running

'Many of us took a long road to entrepreneurship, working regular jobs before finally stepping out into the unknown. But what if you had had the opportunity to become an entrepreneur as a child? What if you could make all those beginner mistakes when the risk was so low that it didn’t matter whether you failed? That’s exactly the opportunity you can give your children right now.

America 82
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The Hereke of innovation

deal architect

'Some of the nice takeaways from my time in the Middle East in the 80s were hand woven rugs including a silk Hereke. These Turkish delights are well known for their very tight weaves - the one below has 730.

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6 Entrepreneur Recovery Steps When Profits Plateau

Startup Professionals Musings

'A good many startups I know have been “successful” over a couple of years in overcoming the challenges of starting the business, including incorporation, services development, funding, and setting up operations. Yet they still haven’t achieved a healthy growing profit, even though this was one of the main reasons they went into business for themselves in the first place.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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[Infographic] Top Reasons For Small Business Success And Failure

YoungUpstarts

'There are many reasons why small business owners succeed or fail, but many of those reasons are not under the control of entrepreneurs. Be it consumer confidence in the economy and the consumer that results from that, or even the strength of the US dollar, there are too many businesses that fail due to external factors. Of course, internal factors count as well.

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Forbes Reveals the 2013 Venture Capital Midas List

VC Cafe

'Forbes released the 2013 Midas List for Venture Capital today, proving that to be successful in VC, all you need is one big hit. Five of the top ten names on the list invested in Facebook, the largest tech IPO of 2012. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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A Startup Is A Continuum of Ideas

Feld Thoughts

'Chris Dixon had an important post over the weekend title The Idea Maze. He starts off with a very strong juxtaposition of thoughts around the importance of “the idea” to a startup. Ideas_Matter: The pop culture view of startups is that they’re all about coming up with a great product idea. ~Ideas_Matter: In response to this pop culture misconception, it has become popular in the startup community to say things like “execution is everything” and “ideas don’t matter”.

Startup 148
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[Infographic] 10 Types Of People You Meet At Conferences

YoungUpstarts

'We’ve all been there. Conferences, that is, where the people one meets there and get to network with can range from the fun, synergistic sorts to the mundane, boring sorts. Many of those conference-goers would certainly fall into certain stereotypes. There are the entrepreneur types hoping to meet potential investors and pitching their product to whoever would listen, to the social media maven who’s there to broadcast event proceedings (and their involvement).

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Are you driven by making your investors rich?

The Next Web

'Editor’s Note: The following is a guest post by Jerry Tian of ContentDJ. ContentDJ helps you identify and share quality content to engage with your online community. Recently, I came across an interesting post by Myles Recny on Hacker News. Passive Income vs Startup Guy. A: What are you working on? B: I’m working on a SaaS tool that foos bars. A: Oh cool, where are you guys based?

Chile 122
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Give Great Content Away For Free

Mike Michalowicz

'In this episode of On A Roll, Mike Michalowicz explains the powerful marketing the occurs when you give away great content for free.

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Making an obsessive user your company’s CEO? Worked for this startup.

The Next Web

'An intriguing look by Wired at how a fashion startup, Polyvore , made one of their most obsessive users, Jess Lee , its CEO. It wasn’t an immediate move into the position but a gradual climb from customer, to product manager to vice president of product, to honorary co-founder and finally CEO. Polyvore turned profitable in June 2011 with revenue primarily from affilate fees.

Cofounder 114
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Why Even Lean Startups Need a Business Plan

Up and Running

'Sabrina Parsons, noted entrepreneurial expert and the CEO of Palo Alto Software, recently published an op-ed in Startup Beat on why business plans are a crucial part of any development strategy: For entrepreneurs today, it’s not about choosing between planning and not planning, but rather, understanding which combination of the two works best for them.

Lean 82
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Is Outsourcing Your Content Marketing Evil?

Duct Tape Marketing

'Is Outsourcing Your Content Marketing Evil? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing More than ever small businesses are using some form of content marketing to promote themselves. I’ve been beating this drum for a number of years and it’s taking hold in a big way. photo credit: Olivander via photopin cc.

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How to Think Like a Hacker, Even if You Can’t Code

David Teten

'What do Mark Zuckerberg, Jeff Bezos, and Larry Page all have in common? Yes, they’ve founded multi-billion dollar businesses with virtually no formal business training, with combined revenues of over $80 billion. But they are also former software engineers and hackers, an experience that undoubtedly taught them skills in critical thinking and problem solving.

Algorithm 114
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How Kevin O’Connor, and FindTheBest Got Lean

Steve Blank

'When we started E.piphany there was an equally scrappy startup called DoubleClick (later acquired by Google for $3.1 billon). Other the years Kevin O’Connor, former CEO and founder of DoubleClick and I got to know each other. It’s been fun watching a 20th Century entrepreneur learn new tricks as he builds his next startup, FindTheBest using Lean Methodology.

Lean 293
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Panasonic Lumix DMC-LX7

Venture Chronicles

'As I was packing for our recent trip to Florida I looked at my camera bag with my Canon 5D MKII, lenses, battery, filters, and assorted gadgets and thought “man I really don’t want to haul that stuff when I’m really not going to have an opportunity to use it for more than casual pictures” So I talked with a couple of friends, @mkrigsman and @ mfauscette who are my goto guys for the latest in camera gear.

Florida 38