Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)
ConversionXL
AUGUST 5, 2013
'Want to know how to deal a serious blow to your landing page conversions? Have it look different from the ad they saw before landing on the page, and have it contain different words. In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. There needs to be “scent” The ad they see or the email they read needs to smell like the landing page they land on.
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