Startup Professionals Musings

AUGUST 8, 2015

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According to a classic survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree.

Differentiation 207

Differentiation Social Media Reputation Cost 207

YoungUpstarts

AUGUST 8, 2015

By Sarah Matista, Marketing Communications Manager, Pagemodo. From websites and advertisements to Pinterest boards and Facebook cover photos, brands can occupy almost any space on the Internet. Often overlooked, however, is the Twitter header image, which is actually one of the largest pieces of branding real estate to work with. So why not make your company’s Twitter presence stand out with a well-designed header image?

New York 160

New York Campaign Audience Restful 160

Brandanew

AUGUST 8, 2015

With content marketing the current trend of this digital industry, the creative individuals are churning out content pieces at a rate like never before! Marketers these days are using about 12 to 14 formats of content , on an average to promote the businesses they are working for. If that already did sound overwhelming, here’s your cheatsheet to finding more ideas for great content and be distinctive!

Curation 146

Curation Lean Audience Internet 146

YFS Magazine

AUGUST 8, 2015

Identifying your ideal customers lets you understand how to accelerate loyalty and engagement — and where you can find more customers like them.

Customer 99

Customer Marketing 99

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

Duct Tape Marketing

AUGUST 8, 2015

Weekend Favs August Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

Small Business 52

Small Business Developer Marketing 52

YFS Magazine

AUGUST 8, 2015

Often times, subscribing to the myths about starting a business can mess it up before you even start.

Developer 107

Developer Leadership Startup 107

YoungUpstarts

AUGUST 8, 2015

by Dr. Warren Harmer, author of “ Business Planning for Small Business “ Outrageously bad employee behaviour makes for great stories in the media. You know the ones, like getting injured whilst having sex on a work trip, suing because the chair height was adjusted or the after-hours office liaison that the hotel patrons next door photographed.

Australia 167

Australia Employee Small Business Business Plan 167