Wed.Jun 15, 2016

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Marketing Attribution: Creating a Growth Engine at Salesforce, Zendesk and Slack

For Entrepreneurs

I recently sat down with Bill Macaitis. I’ve been a big fan of Bill’s since we brought him in as CMO at Zendesk. He has since gone on to be CMO at Slack. In an age where product gets most of the attention, Bill is the kind of marketer founders crave. He knows exactly what.

Engineer 124
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Don’t Let Them Forget You! Key Ways To Keep In Touch With Clients

YoungUpstarts

Have you ever lost an important client to a competing company? If you’re brave, you will have contacted them to ask why they stopped using your services. You would be surprised by how often clients give the same answer to this question. It will be something along the lines of “we felt like we did not have the required attention from your company.” Or “we are looking for more support from our business partner.

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7 Revenue-Boosting Strategies for Your Travel Business

Up and Running

The travel industry is a growing behemoth with no sign of slowing down. In 2014, the global economic contribution to the travel industry was 7.6 trillion U.S. dollars. Not only is the travel industry one of the largest in the world, but it encompasses a wide variety of business types and customer needs. This makes the travel industry easy to break into, as there are plenty of niches to fill, but difficult to stand out in, as large players (think major airlines, hotel chains, and services like Ub

Revenue 83
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The No.1 Reason Why You’re Screwing Up This Whole Entrepreneurship Thing

YFS Magazine

As the years go by, I watch so many of my peers start and stop, and start and stop, and I have also born witness to those who succeed.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How to maneuvre your global business around cultural differences

The Next Web

What if successful collaboration among globally distributed and culturally diverse teams depended less on the right mix of technologies and more on each team member’s sense of worldliness? Chatting, messaging, conferencing and file-sharing programs make it easier to get work done over long distance. But there are many more – and often more subtle – barriers to effective collaboration than software or hardware.

Global 69
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How One Book, Science, and This Article Will Change Your Productivity and Happiness

crowdSPRING Blog

The Four Hour Workweek by Tim Ferriss is one of my favorite business books. When I first read it several years ago, I had no experience working a self-directed, flexible schedule. With one short exception, I had always been exposed to specific timetables, exclusively hard deadlines, and the mentality that “more is more”. The sole exception was during an internship with a company that briefly experimented with flexible self direction – only to change managers and require set hours, working

Product 62

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5 Pivotal Roles An Accountant Plays? In Your Business

YFS Magazine

Here's a look at five major roles that accountants play in the lifespan of a business.

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Growthink Business Plan

Growthink Blog

A great time to review your 2016 business plan As we are now near the half-way point of 2016, it is a great time to review your 2016 business plan, decide on your key goals for the second part of the year, and start thinking about your 2017 business plan. This article will explain precisely how to accomplish these key tasks. Importantly, what you’ll learn today is far different than what you would have learned just a few years ago.

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How should business partners split up ownership percentages?

The Entrepreneurial Mind

TweetFacebookLinkedInTumblrStumbleDiggDelicious. The post How should business partners split up ownership percentages? appeared first on Dr Jeff Cornwall.

Partner 41
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When Thought Leadership Turns to Do Leadership

Duct Tape Marketing

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez. Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry.

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How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

Too many entrepreneurs still believe that “if we build it, they will come.” With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 137
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Consumers Love Stories. This is What You Can Do To Reach Them

Brandanew

Storytelling is the key to successful customer relationships. Marketers have to be good storytellers in order to be successful. Sometimes as consumers we know that it is only an advertisement and yet we fall for a well told story. Our brain reacts to stories positively. Let us discuss how you can use this phenomena and as marketers what you can learn to enhance your own storytelling skills. .

Audience 122
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5 Ways To Build A Likeable Brand

YoungUpstarts

Have you ever noticed that some brands seem to thrive on the Internet, while others struggle? The landscape of social media is dense, competitive, and noise-heavy. Building a clear, identifiable brand is difficult enough. How do you build a brand people genuinely like and will respond to? While there’s no one sure-fire formula, there are steps that are proven to work – and they’re easier to implement than you might think: Provide Value.

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Episode 96: Momentum towards Profitability with Jason and Jodi Womack

Mike Michalowicz

Also Available On. Show Summary. Jason & Jodi Womack, Authors of Get Momentum: How To Start When You’re Stuck , join Mike Michalowicz and Chris Curran to talk about the importance of momentum in the workplace. Jason & Jodi discuss how having a business partner who is the polar opposite of you can be both your biggest strength and your Achilles heel, depending on how you choose to use both of your skills.