Branding, VCs and the ‘Uncanny Valley’
Hunter Walker
MARCH 9, 2015
'“The uncanny valley is a hypothesis in the field of aesthetics which holds that when features look and move almost, but not exactly, like natural beings, it causes a response of revulsion among some observers.” – Wikipedia. While the term is most often applied to robotics or 3D animation attempting to mimic people or animals, I want to stretch a bit here and talk about the Uncanny Valley of Branding.
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