Improving Your Sales Reps’ Performance
YoungUpstarts
DECEMBER 4, 2014
'By John McGee, President of OptifiNow. According to VentureBeat, marketing automation software only has 3% adoption in non-tech companies. This is an incredible hurdle for sales professionals to overcome, but one that must be met and conquered head on for success. If a company is lacking the IT support it should have to boost marketing and sales results, the burden of filling the gaps falls on the shoulders of the individual sales rep.
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