Tue.Jul 09, 2013

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

'This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. Pain. Unique Selling Proposition. Compelling Event. Champion. Key Players such as enemies, sages and blockers.

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Startup CEO (OnlyOnce- the book!), Part III – Pre-Order Now

OnlyOnce

'Startup CEO (OnlyOnce – the book!), Part III – Pre-Order Now. My book, Startup CEO: A Field Guide to Scaling Up Your Business , is now available for pre-order on Amazon in multiple formats ( Print , Kindle ), which is an exciting milestone in this project! The book is due out right after Labor Day, but Brad Feld tells me that the more pre-orders I have, the better.

Startup 95
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Don’t Give Away Your Board Seats

Steve Blank

'I had a group of ex-students out to the ranch who were puzzling over a dilemma – they’ve been working hard on their startup, were close at finding product/market fit and had been approached by Oren, a potential angel investor. Oren had been investing since he left Google four years ago and was insisting on not only a board seat, but he wanted to be chairman of the board.

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A different side to Larry Ellison

deal architect

'The mention of Rafael Nadal in this Bob Evans post reminded me of a short section I had written for a book but not published before. It is about Barcelona''s legendary school, La Masia which graduated 7 of the Spanish.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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(First Annual?) List of Go-To Early-Stage Service Providers in the NextView Ventures Boston Portfolio

Genuine VC

'Recently, we surveyed our Boston-based NextView portfolio Founder/CEOs asking them about which service provider firms they’ve been using. The goal was to assemble data in order to share it back to our portfolio companies (especially the newer ones) so that they didn’t have to recreate the wheel in determining a short-list of firms to talk to when evaluating new options.

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[Infographic] The Internet: Then And Now

YoungUpstarts

'We’ve come a long way since the advent of the Internet, when four leading universities — University of California Los Angeles (UCLA), Stanford Research Institute (SRI), University of California Santa Barbara (UCSB), and the University of Utah — activated a project known as the Advanced Research Projects Agency Network (ARPANET) back in October 1969, creating the world’s first network of computers.

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5 Ways The Superman Entrepreneur Isn’t A Team Player

YoungUpstarts

'by Prasad Kaipa, CEO Advisor and Coach of Kaipa Group , and coauthor “ From Smart to Wise: Acting and Leading with Wisdom ” “Team spirit” is a term that many companies embrace. But being a team player applies to entrepreneurs, too. When they don’t play by those rules, it’s likely none of the employees will, either.

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Business Tyranny vs. Business Diplomacy

Mike Michalowicz

'Being a tyrant doesn’t work , not in the long haul. It doesn’t work in any form. Including tyrant bosses. Great employees leave. Remaining employees work in fear, and their abilities become capped. Their stress grows. Your stress grows. It’s a losing proposition. On the other hand, diplomacy brings balance. People feel appreciated (because they are).

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“Faces Of Innovation” To Showcase Technological Innovators

YoungUpstarts

'The Internet revolution first began when four leading U.S. universities activated a project known as the Advanced Research Projects Agency Network (ARPANET), creating the first successful network of computers back in October 1969. Since then, thanks to the availability of high speed Internet, has brought about revolutions – of all kinds – to the world.

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The difficulty with joint CEOs

The Equity Kicker

'You may have seen that Zynga recently appointed a new CEO, Don Mattrick, and that founder Mark Pincus has stayed with the company as Chairman and Head of Product. Ben Horrowitz wrote a blog post in response saying that ‘shared command’ creates difficulties. Command at Zynga is ‘shared’ because ultimate decision making is now shared between Mark and Don.

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The Small Business Guide To Conversion Rate Optimization

YoungUpstarts

'If you’re a small business owner that relies on your web presence to drive sales, you may want to check this guide from UK online business insurance broker Simply Business - it shows you how you can drive email signups, increase business leads and hence fuel more profit from your website. There are clickable links on the guide that leads your to a whole host of different resources that explains in further detail how you can optimize your website (just click through for the interactive v

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Great Stories But…Where’s the Beef?

SiliconHills

'By SUSAN LAHEY Reporter with Silicon Hills News Shawn Collins’ presentation Emancipate Yourself from Mental Slavery drew 125 people to Capital Factory Monday night for the Ausome—Austin Online Marketing for Entrepreneurs–meetup. It started strong, with an inspiring personal story of escaping New York City on September 11. It continued with a bittersweet story about his [.

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The perception game

Start Up Blog

'Peoples belief systems leave us with an omnipresent task: We either need to confirm a perception or bust it apart. The trick is knowing which job to undertake.

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What Your Social Profiles Should Say About You

Duct Tape Marketing

'It’s funny but a lot of people don’t think about their social profiles until they’re looking for a new job or new business situation. I’d like to suggest that you look at your social profiles as a key starting point in building a stronger digital footprint. I know this sounds almost like remedial advice these days, so consider it a nice reminder of something you must certainly already know.

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HomeAway Expands to a New Office in North Austin

SiliconHills

'HomeAway, the online marketplace for vacation rentals, has signed an 11-year lease to expand to a fourth office in Austin. The five-story, 114,665 square-foot office at 11800 Domain Blvd. in the Domain shopping complex can accommodate up to 750 employees. HomeAway expects to move in after July of 2014. The office will be designed for [.] The post HomeAway Expands to a New Office in North Austin appeared first on SiliconHills.

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Entrepreneurs Face Serious Communication Barriers

Startup Professionals Musings

'Most startup mentors tell me that the single biggest problem they have to deal with in small companies is the lack of open, honest, and effective communication, both from the top down and from the bottom up. Some entrepreneurs forget that talking is not communicating. Fortunately these skills can be learned, and the barriers to communication can be overcome one by one.

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What Technology I Recommend You Use To Sell Teaching Products Over The Internet

Entrepreneurs-Journey.com by Yaro Starak

'What Technology I Currently Use To Sell Information Products Online… My trip to Sydney ended last week. I did apply for one rental, but the competition was fierce and I suspect the fact that Ramses, my cat, was coming too, may have been the deal breaker. Nevermind!

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9 Ways to Make Sure You Achieve Your Startup Business Goals

Early Growth Financial Services

'Originally published in StartupNation. How do you make 100% sure that you achieve the goals you’ve set for your business? This was the question posed to nine business experts. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs.

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Sustainable Competitive Advantages

Business Plan Blog

'Competitive Advantages vs Sustainable Competitive Advantages. Many entrepreneurs begin their pitch discussing their product/service advantages and/or their competitive advantages. However, what many entrepreneurs fail to realize is that investors are not all too impressed by competitive advantages. What really jives investors are sustainable competitive advantages.

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9 Ways to Make Sure You Achieve Your Startup Business Goals

Early Growth Financial Services

'Originally published in StartupNation. How do you make 100% sure that you achieve the goals you’ve set for your business? This was the question posed to nine business experts. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs.

Startup 38
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How comfortable are you in a “little brother is watching” world?

Jeff Hilimire

'So the first arrest was captured by Google Glass and for the first time I heard the phrase, “little brother is watching” Are we moving to a society where everything is recorded and broadcast out into the world? And how comfortable are you with that? .

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4 Reasons Why Credit Unions Are Better For Your Business

Up and Running

'My mentor was my dad, who owned a small business in Milwaukie, Oregon. He taught me the importance of businesses being involved in their community and the joy of making a difference in people’s lives. He was not surprised when I chose to work in credit unions. Today I’m CEO of Oregon’s second largest state-chartered credit union, and I love going to work every day, making a difference in the lives of our members, employees and the communities we serve.

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How To Use Content Marketing And Why It Works

Up and Running

'Content marketing is how you take full advantage of what the Internet has to offer your business. In order to attract customers to your site, or develop social media followings, you need to create content and put it on the web. We asked members of the Young Entrepreneur Council —an invite-only organization comprised of the world’s most promising entrepreneurs—a simple yet interesting question: How do you use content marketing in your business right now and what results are you seeing?