Mon.Aug 25, 2014

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5 Ways You Can Use CTAs to Convert Customers

Up and Running

'Get your message out there with a call to action. Nothing breaks my heart more than visiting a website that is well laid out and has great content, but has missed the mark in converting visitors into customers through an effective call to action (aka a “CTA”) system. This is like investing all your money in a beautiful store front, but keeping the doors locked unless potential customers phone or email you.

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8 Principles For Getting Things Done In A Startup

Startup Professionals Musings

'We all know at least one entrepreneur who always gets things done, and appears unstoppable in his quest. All of you probably know many others who talk incessantly about their great ideas, but never seem to even get started, or they give up at the first obstacle. What are the attributes that make an entrepreneur unstoppable, and is it possible for people to learn to be unstoppable?

Startup 283
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Business Blogs That Work: Eight Tips For Building A Successful One

YoungUpstarts

'by Mark Satterfield , author of “ The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business “ These days, it seems business blogs are everywhere. And why not? They’re simple to set up, and they’re a great way to promote your products and services. But here’s the real question: Do they get results?

Bahamas 168
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5 Things to Consider When Choosing Office Space

Up and Running

'The right location and space can make a big difference for your business. If you’re in the market for an office space, what you choose is incredibly important to your business. Not only does it affect your day to day operations and your staff morale, but also your brand image. There are so many things that can impact which office you choose; however, there are five factors that are absolutely crucial to the process.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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10 tips to build trust with first-time subscribers, leads and customers

The Next Web

'Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Jumplead blog. You’ve planned out the perfect strategy to attract subscribers, leads and eventually customers for your business, but now it’s time to build trust with these individuals and establish a strong relationship from the start. According to Webbed Feet, 92 percent of consumers say they trust earned media, such as social media, word of mouth and recommendation from friends and

Customer 139
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Austin-Based Bearch Gets $2.1 Million in Funding for Photo Sharing App “Unseen”

SiliconHills

'Snapchat is one of the most popular apps right now for young people. The company turned down offers of $3 billion and $4 billion from Facebook and Google, respectively. Snapchat lets its users send videos and photos and messages which disappear after a little bit. That privacy feature appeals to young people who don’t want […] The post Austin-Based Bearch Gets $2.1 Million in Funding for Photo Sharing App “Unseen” appeared first on SiliconHills.

Austin 75

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Astrotech Sells Assets to Lockheed Martin for $61 Million

SiliconHills

'Astrotech Corp., founded in 1984, completed the sales of all of its Astrotech Space Operations assets and properties for $61 million to Lockheed Martin Corp. The Austin-based company, formerly Spacehab, provides commercial space products and services to NASA, the Department of Defense and other customers. “I would like to take this opportunity to thank our […] The post Astrotech Sells Assets to Lockheed Martin for $61 Million appeared first on SiliconHills.

Austin 54
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The disappointing Kreyos watch

Jeff Hilimire

'Way, way, way back in June of last year, I backed the Kreyos watch on Indiegogo. At the time, the Kreyos was positioned to be the most amazing watch the world had seen. And I blogged about it in my post, 11 Reasons I Backed the Kreyos Smartwatch. Unfortunately, after I wrote that post, 708 people clicked through to the Kreyos website and 16 people backed the watch, spending a total of $1,850.

Search 50
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Sales Tactics: A View from the Receiving End

Venture Chronicles

'On average I get 10-15 vendors calling me each day to sell me stuff (marketing is a services, content, and systems heavy business these days). I pay a lot of attention to the details of how people sell and try to incorporate effective tactics into our own SDR function. Here’s my rundown on the most common tactics I find myself on the receiving end of: 1) Blunt Force Trauma: “Jeff, I was wondering if you had an opportunity to read my last email”.

Sales 47
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To Disclose Or Not Disclose: That Is The Question

YoungUpstarts

'by Michael Klazema , lead author and editor for Backgroundchecks.com. It is a dilemma that many ex-offenders struggle with when looking for a job. Should you disclose your criminal history to an employer on an application, or should you wait until the interview (or perhaps even later) to reveal that information? The answer is anything but simple, filled with gray areas and contradictory laws and guidelines that can be confusing and misleading for even the most observant and vigilant job hunte

Salary 168
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Facial Cues: How To Detect If A Client Is Lying

Mike Michalowicz

'It was going to be the biggest client engagement of my life. After eight months of wining and dining my prospect I had received the nod to deliver a proposal. Three months later he had our agreement in hand and we were meeting to finalize the deal. I sat across the conference table from John and he gave me a big smile. “I can’t tell you how thoroughly impressed we are with your proposal.

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What type of marketplace are you?

A Crowded Space

'A founder proudly told me yesterday that “Liquidity is not a problem. 71 people applied to a job within 24 hours!” I replied, “That sucks… 70 out of 71 of your users had a bad experience.” . —————-. This led me to think about the different types of possible workflows for marketplaces. I wanted to share my thoughts on a framework for thinking about the different types of marketplace matching mechanisms.

Curation 113