Startup Professionals Musings

JUNE 7, 2015

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every company needs this focus to attract the best minds and loyalty in both categories.

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YoungUpstarts

JUNE 7, 2015

by Jeff Sauro, author of “ Customer Analytics For Dummies “ You know not all of your customers have the same backgrounds, goals, or buying patterns. And beyond simple curiosity, there are many good reasons to drill into how and why they differ. By grouping your customers into segments that share certain characteristics, you’ll not only gain a better understanding of current customer demographics; you’ll also discover hitherto-untapped opportunities for better marketing an

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Eric Friedman

JUNE 7, 2015

The state of running apps has certainly changed. I went running Sunday for the first time in years, and wanted to see what the latest and greatest options were to geek out while running. Three apps, 2.5 miles and 25% battery drain later I had a pretty good first run in awhile – both myself and with the apps. I went with a combination of RunKeeper , Spotify ( new running feature ), and Nike+ Running.

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Duct Tape Marketing

JUNE 7, 2015

Turn Your Website into a Lead Generation Machine written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. The Duct Tape Marketing website generates leads, does yours? Created using placeit. Your website is a very powerful tool in your marketing toolbox. It is completely customizable, flexible and is the base for all of your marketing efforts in the modern world.

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Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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