Tue.Oct 06, 2015

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Outsourcing: The Pros And Cons

YoungUpstarts

by Chloe Hashemi, marketing consultant for film and video production company LAMBDA Films. If you’re considering outsourcing, the likelihood is you have been tempted by the attractive prices. The decision to outsource is often thought of as an economical way to run a business, and in some cases this is true; but not always. Just like with any major business move, you will need to weigh up the benefits and drawbacks, especially because once you enter into a contact with an external source, it is

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Why @UpfrontVC invested in Disruptive Rental Car Startup @Skurt

Both Sides of the Table

Rental cars. I have never met a person who loved their rental car company or the experience of turning up at an airport, waiting in line, paying a huge fee and then dealing with returns, airport shuttle buses and so forth not to mention half-washed and smelly cars. I think the closest parallel I have is the feeling I had for taxi cabs (inconvenient, smelly, expensive) before Uber.

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Is Social Media Working For Your Business?

Brandanew

So, you have your social media team in place. You have a strict schedule to regularly publish on all major channels. You have even set aside a budget for paid promotions. But what is next? How do you know that this investment is actually bearing fruit? How do you know that your social channels are actually giving you leads? Is social media working for your business?

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7 Poisonous Conversion Optimization Myths

ConversionXL

Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. This is especially true in any marketing-related field – partially because there are no universal practices and partially because content marketers are rewarded for producing highly shareable and linkable content (not always 100% accurate content).

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Your Brand’s Tone of Voice: Why It Matters and How to Craft It

Up and Running

Crafting and identifying your brand’s tone of voice is essential to engaging your customers in a meaningful way. In fact, it’s the foundation for all of your marketing communications. Branding is essentially about building a relationship with your customers. Your tone of voice establishes who you are and why a customer should buy your product or service.

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The Tricky Pool Shot

David Cohen

At Techstars, my partners and I have been using the term “tricky pool shot” quite a bit lately. We’re seeing more and more startups that have to accomplish something difficult as an ante in order to get to the point where they’ll have the opportunity to do the thing they really want to do. The other type of tricky pool shot we’re seeing is when startups are trying to time a potential new market and be there when it emerges.

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At SXSW Eco Discussing Transportation of the Future: the Hyperloop

SiliconHills

Next year, Hyperloop Transportation Technologies, is breaking ground on a five mile test hyperloop outside of Los Angeles, said Dirk Ahlborn, CEO of Hyperloop Transportation Technologies. The company wants to test out the technology, proposed by Tesla and SpaceX Founder Elon Musk, to ultimately create a high-speed transportation system between Los Angeles and San Francisco. […] The post At SXSW Eco Discussing Transportation of the Future: the Hyperloop appeared first on SiliconHills.

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Couple Find Business Model That Fits Lifestyle

The Entrepreneurial Mind

The Entrepreneurial Mind : Stephen & Jessica Rose – The Peach Truck TweetFacebookLinkedInTumblrStumbleDiggDelicious. The post Couple Find Business Model That Fits Lifestyle appeared first on Dr Jeff Cornwall.

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RetailMeNot Names Tarleton as its New Chief Marketing Officer

SiliconHills

RetailMeNot Tuesday named Marissa Tarleton as its new chief marketing officer for North America. Tarleton will be in charge of “all consumer brand advertising, customer acquisition and retention, search engine marketing, public relations, internal communications, business-to-business marketing, and customer relationship management,” according to a news release. “I’m so excited that Marissa, a skilled marketer who […] The post RetailMeNot Names Tarleton as its New Chief Ma

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How to Make Community the Secret To Success

Duct Tape Marketing

How to Make Community the Secret To Success written by John Jantsch read more at Duct Tape Marketing. The word community has been with us for centuries. A town, a church, a school, a collection of hobbyists, have all long been identified as communities. Only in more recent years have we begun to apply the concept to business. Every business today has a community that is made up of its employees, customers, supporters, networks, suppliers, and mentors.

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CURB Lands $1.25 Million in Seed Stage Funding

SiliconHills

CURB, an Austin-based energy startup, announced Tuesday that it has closed on $1.25 million in seed stage funding form angel groups, strategic partners and Capital Factory. The three year old company recently completed an Indiegogo campaign in which it raised nearly $118,000, more than 400 percent of its sales goal and sold hundreds of units […] The post CURB Lands $1.25 Million in Seed Stage Funding appeared first on SiliconHills.

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European venture growing nicely – UK remains strong

The Equity Kicker

Gil Dibner just published this great analysis of Q3 venture activity in Europe and Israel. It’s very comprehensive and well worth flicking through the full 55 pages if you are investing or raising money over here. Here are the seven points that stick in my mind. Investment activity is growing fast – up roughly 2x year on year (slide 4). UK and Israel dominate with France and Germany next at approx half the size (slides 10 and 11).

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Harvesting Water and Other Resources from Asteroids in Space

SiliconHills

Scott Wilcox, the director of South by Southwest Eco introduced the conference’s kickoff keynote address by Chris Lewicki, the president and chief engineer of Planetary Resources, Monday morning. “I am really excited about our opening speaker,” Wilcox said. “He helms a company whose vision is to do the impossible now. To bring the natural resources […] The post Harvesting Water and Other Resources from Asteroids in Space appeared first on SiliconHills.

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5 Ways Interactive Infographics Can Boost Sales

YFS Magazine

There’s no reason for you to miss out on a proven and highly effective content marketing tool that has the potential to boost sales.

Sales 101