YoungUpstarts

JANUARY 22, 2016

By Trevor Sumner, Chief Technology Officer of LocalVox. Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. In the local space, about 50% 1 of searches are done on directories and map apps – further fragmenting an already dizzying number of ways customers find out and select small businesses.

Search 156

Search Fractional CTO Small Business Syndicate 156

crowdSPRING Blog

JANUARY 22, 2016

When it comes to business, just as in our personal lives, we tend to quickly stereotype people when we meet them. Often, these stereotypes often get in the way of business and personal relationships. Here’s a humorous and unfortunately, not entirely untrue look at what one might see if they put on “racist’ eyeglasses. The lesson here?

Small Business 62

Small Business Design Social Media Marketing 62

ConversionXL

JANUARY 22, 2016

If your site isn’t credible, you’re certainly scaring off a large amount of would-be buyers. But credibility is quite contextual, and sometimes attempts to add credibility indicators can backfire. How, then, can we create a web page that inspires trust, not skepticism? That aids a purchase instead of deters it? Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.”.

Technical Review 73

Technical Review PR Reputation Web 73

deal architect

JANUARY 22, 2016

Two decades ago, Selling Power magazine had Gartner executives on the cover with the byline “When the Gartner Group says “buy”, the market listens”. Given the magazine’s audience, the focus of the article was Gartner’s well run field organization which.

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Audience Marketing 212

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

Startup Professionals Musings

JANUARY 22, 2016

Entrepreneurs and startups are big believers in innovation, but sometimes they forget that innovation must be continual to assure long-term success, rather than the one big-bang idea that initiated their journey. By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value.

Startup 137

Startup Demand Portfolio Metrics 137

YoungUpstarts

JANUARY 22, 2016

Any good business needs lots of customers. Having a lot of customers means handling lots of phone calls, and having to constantly answer various questions about your business. Communication is important when conducting business, and there are always going to be instances where the person you are talking to is either rude or incompetent, which is assuredly bad for business.

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Hiring Customer Technology Product 109

YoungUpstarts

JANUARY 22, 2016

In general, one of the entrepreneur’s most primary goals is figuring out what steps to take to make her or his business as successful as possible. These days, there are numerous entrepreneurial strategies you can deploy to ensure that your small business takes off and keeps growing. Here are three: 1. Optimize Your Invoice Process. Nothing ruins a customer’s shopping experience like a poorly planned or executed invoice process.

Analytics 109

Analytics Small Business Engineer Internet 109

The Equity Kicker

JANUARY 22, 2016

We’ve heard before that new technologies are adopted more quickly than their predecessors, but seeing it on a hundred year chart hammers home the message. If we just looked at the last ten years we would see a similar picture, with faster adoption rates for the newer technologies. This trend will continue. As our tools to innovate get better we innovate faster, including on the tools themselves, and so the process accelerates.

Technology 76

Technology Marketing Startup 76

YoungUpstarts

JANUARY 22, 2016

When it comes to business, some people say you need to be ruthlessness in order to be successful; others pride themselves on dedication and sheer hard work. But what are the qualities you need in order to be successful in business? Let’s take a look at what makes business people a true success…. 1. Motivation. Although there are an ever growing amount of companies that have an ‘easy-going’ attitude in order attract employees, the appearances of such brands shouldn’t mislead you into thinking the

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Demand Engineer Networking Employee 109

Start Up Blog

JANUARY 22, 2016

People often talk about earning someones trust. Which is a bit like saying, I think you’re a jerk until you prove otherwise. My approach is the opposite. I trust you from the outset. The moment we meet you have my trust. Occasionally this means I get burnt. Probably around 5% of the time, it turns out to be a bad policy. Which then gives you a clear indication of why I choose to trust first.

Business Model 64

Business Model Customer 64

YFS Magazine

JANUARY 22, 2016

Entrepreneurial leaders have enormous prestige. Larry Page, Sara Blakely, Richard Branson and Elon Musk are iconic to an entire entrepreneurial-minded generation—shrouded in myths.

Cofounder 62

Cofounder Leadership Founder Startup 62

Hunter Walker

JANUARY 22, 2016

Bias towards action. Learn by doing. Satya and I both believed these tenets as product managers and extend them into the work we do via our seed fund Homebrew. So when we started the fund in early 2013, we knew that in addition to investing in the familiar, there would continuously be new areas of exploration that we’d want to ‘get smart’ about.

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Cofounder Artificial Inteligence Vertical Early Stage 48

YFS Magazine

JANUARY 22, 2016

By using this guide as a blueprint to build a more efficient HR team, entrepreneurs can eliminate extraneous costs and simplify one of the most complex challenges it faces - managing people.

Management 62

Management Startup Cost Entrepreneur 62

Duct Tape Marketing

JANUARY 22, 2016

A Guide to Generating More Leads with Incentives written by Guest Post read more at Duct Tape Marketing. It was meant to be so easy, huh? You heard about the importance of building an email list. How it helps build an audience. Nurture leads. And develop relationships with them too. And they said it’s so simple. Just put up a form on a site and watch signups rolling in.

Lead Generation 39

Lead Generation Cofounder Email Design 39

Duct Tape Marketing

JANUARY 22, 2016

How to Strike the Right Content Balance for Maximum Reach written by Guest Post read more at Duct Tape Marketing. photo credit: Shutterstock. Every marketer knows the name HubSpot. Thanks to its blog posts, webinars, e-books, video content, and social media, HubSpot has established itself as a go-to resource in the industry. The company’s success serves as a case study in how to leverage content to grow a company.

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Channel Audience Cofounder Video 39