Thu.Sep 17, 2015

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7 Digital Marketing Trends For Your Brand Success in 2016

Brandanew

Digital marketing has gone under some major makeovers over the last few years. From something that was associated only with eCommerce platforms to becoming an increasingly important medium for creating a brand name across industries. But as a digital marketer, how do you keep up with these ever changing trends? Here are some marketing predictions for your brand success in 2016.

Marketing 218
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[Review] Start With Why

YoungUpstarts

We’ve seen it happen time and time again. A company starts off with great fanfare, led by a charismatic and visionary leader. She brings it to new heights and grows it year after year. There is much clarity in what the company does. It attracts a loyal and growing following of customers and fans. Every action the organisation takes is aligned to its core values and beliefs.

Stock 130
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Passing the torch

VC Cafe

“We cannot hold a torch to light another’s path without brightening our own.”. — Ben Sweetland. I’ve been incredibly lucky to be able to start things both in my personal life and professional career. I love the rush of creating something out of nothing, pouring all my energy into the project, working hard and often achieving (or at least getting close to) a state of “ Flow ”.

Ireland 122
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[Competition] GSMA Glomo Awards 2016

YoungUpstarts

The GSMA ‘s Global Mobile Awards are now open for online entry for its 2016 edition. Renamed The Glomo Awards, the competition which has been held for 21 years is the mobile industry’s longest established awards that recognises everything from game-changing mobile devices to applications, technologies, apps and services, showcasing the ever-growing value that mobility brings to users, to industries, to businesses, communities and economies.

Mobile 130
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Tips for productive advisor-entrepreneur conversations – argue intelligently and criticise kindly

The Equity Kicker

A couple of days ago I wrote that startup advice should focus on the ‘why’ and the ‘what’ Today I’m going to write more about how to do that. A common pattern is for advisors to pattern match with something they’ve seen before and come quickly to a piece of advice that feels right to them. That’s great and hugely valuable when it chimes with the entrepreneurs intuition, but when it doesn’t the dialogue can deteriorate to brute force persuasion and

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Apple And Google Lead The Way With In-Car Technology

YoungUpstarts

While specialising in different areas of business, tech giants Apple and Google have two things in common. Firstly, they have both moved into areas beyond their core businesses – doing battle over the hotly contested mobile phone market – and secondly they are competing head on for a slice of the car technology market. Ultimately, they are both looking to develop the driverless car.

More Trending

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What Should You Wear To A Startup Job Interview?

YoungUpstarts

You’ve spent hours perfecting your CV , re-read your cover letter a thousand times, spent half your time searching for job openings, and now you’ve finally landed an interview for your dream job. Finally, the interview is the only thing standing between you and the career of your dreams – so don’t let your outfit let you down! Choosing what to wear for a startup job interview can be tricky – you want to come across as professional, but then is there such as thing as too dressed up?

Startup 122
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The Playbook

OnlyOnce

As Return Path gets older, we are having more and more alums go on to be successful senior executives at other companies – some in our space, some not. It’s a great thing, and something I’m really proud of. I was wondering the other day if there’s effectively some kind of “RP Playbook” that these people have taken with them. Here’s what I learned from asking five of them.

Chad 86
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Turning out the lights is a type of exit.

Berkonomics

In my life as an early stage investor, I’ve been closely involved with so many businesses, there were bound to be numerous stories of failures, hopefully from which to learn lessons for all of us as we go forward. Several times in my investing life, as the final board member making the arrangements to dispose of remaining assets, I have literally been the one to turn out the lights, carry out the books and records to my car, and become the only remaining contact between the failed business and t

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5 Critical KPIs You Need To Grow Your Business

YFS Magazine

Business metrics are important measures of company processes, and unlike gut-feeling can be both quantifiable and meaningful.

Metrics 97
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Rackspace Plans $422 Million Data Center in Reno, Nevada

SiliconHills

San Antonio-based Rackspace plans a $422 million data center in the Reno Technology Park, according to an application with the Nevada Governor’s Office of Economic Development. The company has pledged to create at least 50 jobs with an average annual wage of $29.75 in exchange for 20 year tax abatements, according to the application. Its […] The post Rackspace Plans $422 Million Data Center in Reno, Nevada appeared first on SiliconHills.

Nevada 71
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Analyzing Startup Job Offers

ithacaVC

I often get questions about startup job offers. So I figured best to write some points down and provide some resources. Here are some key points: Evaluating an offer for a VP and higher position is much different than evaluation an offer for a position below a VP. Titles also don’t (and should not) mean a heck of a lot. This is my personal view and others definitely disagree.

Startup 68
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7 Ways To Know You’ll Succeed As An Entrepreneur

YFS Magazine

There are a lot of reasons people go into business.

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Email Marketing Best Practices for Lead Generation

Duct Tape Marketing

Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones. It’s all part of doing business. When we surveyed small business owners earlier this year, 45% of them said their biggest challenge is growing revenue; the very thing lead generation is for.

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Expertise in scaling up is the visible secret of Silicon Valley

Reid Hoffman

Silicon Valley and the surrounding Bay Area has become a global leader in innovation, technology and new industry creation. This small region, with only 7m residents, boasts more than 150 technology companies valued at more than $1bn. Most observers instinctively conclude that Silicon Valley is great because it has a unique ability to create start-ups.

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Early-Stage Startups: Mapping the First Steps

Early Growth Financial Services

Whether your idea came to you in lightbulb moment or you’ve been actively chasing themes to build a business around, you’ve identified a problem to be solved or a market gap that needs filling. Great, but what do you do now? How do you get from initial idea to launching, getting funded, and ultimately growing your startup? Initial idea — First gather feedback.

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5 Tactics to Changing How Your Organization Thinks About Optimization

ConversionXL

When I look back at the most important work I have done with my current company or any of the over 300 other websites that I have worked with, by far the most important work I do is in changing how groups think and operate. So much of optimization is about asking people to go past their comfort levels and their inherent biases and asking them to act rationally.

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You Must Nail It To Scale It

Mike Michalowicz

The word “scaling” gets thrown around a lot. It seems every entrepreneur I meet is “currently scaling their business.” Yet it reality, they are far from it. Selling more is not how you scale. It is the result of a scalable business. Let me explain… To scale, you must have a streamlined, repeatable solution that consistently applies to the customers you are serving.