How to launch a crowdfunding campaign when time’s not on your side
The Next Web
JANUARY 27, 2014
'Jackson Bond is the co-founder of Relayr , the team behind the WunderBar - a set of wireless detachable sensors and smart modules, all of which can be monitored and controlled from your phone and web apps. After deciding to launch a crowdfunding campaign for our product, we landed on the date of December 16th, 2013. Nothing about this sounds out of the ordinary, except that we had chosen this date just four weeks prior to when we needed to launch.
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