This is a guest post by Chris Hexton from Vero. Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally? How important is the subject line? Do headings in emails matter? Which links are customers most likely to click? Are links in body content distracting? Are images important? like this. MORE >>

Over 40 separate studies affirm that this simple, practical technique doubles your chance of getting a yes, but surprisingly few people put it into use regularly. If we're all in sales , as the old saying goes, then we're all in the persuasion business. And this is particularly true for entrepreneurs. So how do you do it well? What is it? MORE >>

This blindpost was suggested to me by @spunstephanie. It’s based on the Inc article, “4 Signs You’re a Weak Leader” I just recently blindposted the 5 characteristics of a great leader , so this one was pretty easy for me to put out. More blindposts here. Signs You’re a Weak Leader. 1 – You freak out. MORE >>

You can ignore social media, but that won't make it go away. Here's how to manage when it goes off the rails. All publicity is good publicity? The rules on that have certainly changed in the social media era. Companies need to take care to avoid a social media meltdown like Applebee's experienced earlier this year. Appebee's fires the waitress. MORE >>

Marketing podcast with John Mackey. The title of this blog post is the gut wrenching, eye-opening question that every business must consider if they are to make a difference. photo credit: phill.d via photopin cc. I’ve found over the years that most business owners are motivated by the fact that they can make a difference with their business. MORE >>