Why Content Marketing Evaluation Should Start With A Good Plan And Research
YoungUpstarts
MARCH 18, 2016
by Kim Keller, APR, content marketing specialist with Wasp Barcode Technologies. Evaluating your content marketing efforts starts the moment you decide to launch content marketing. It begins with the simple question, “What do you want out of this?”. It ends with the question, “Did you get what you wanted?”. Start with a plan. Just like any other marketing or public relations effort, content marketing should start with a plan.
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