Fri.Mar 18, 2016

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Why Content Marketing Evaluation Should Start With A Good Plan And Research

YoungUpstarts

by Kim Keller, APR, content marketing specialist with Wasp Barcode Technologies. Evaluating your content marketing efforts starts the moment you decide to launch content marketing. It begins with the simple question, “What do you want out of this?”. It ends with the question, “Did you get what you wanted?”. Start with a plan. Just like any other marketing or public relations effort, content marketing should start with a plan.

Memphis 160
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A Five-Minute Tutorial On How To Value Your Startup

Startup Professionals Musings

As an entrepreneur looking for professional investors, one of the quickest ways to lose credibility and get rejected is to start with a ridiculously high pre-money valuation. I see it happen often in my angel investment group, and you can see it happen almost every week on the Shark Tank TV show. It’s like trying to sell a home still being built at next year’s dream market price.

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Entrepreneurs: Tap Into The Golden Years For Golden Opportunities

YoungUpstarts

by Kevin Xu , CEO of MEBO International. One in seven Americans are at or older than retirement age. By 2060, the total number will climb to around 98 million — more than twice the number in 2013. Along with the soaring numbers of those in their golden years comes a spike in age-related issues, such as chronic illnesses that lead to overall decreases in functionality.

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How to Get Your Blog Read in 3 Steps

Rembrandt Communications

Do people really want to hear what you have to say? Today, blogging is a huge part of content-marketing strategy. In fact, “79% of companies that have a blog report a positive ROI for inbound marketing,” per the (HubSpot State of Inbound report). However, you write blogs but don’t get great results. What’s going on? […]. The post How to Get Your Blog Read in 3 Steps appeared first on Boost sales with BtoB Content Strategy and PR here.

PR 109
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How To Improve Your Startup Growth Within A Month

Brandanew

90 percent of startups fail. But as an entrepreneur, you also have an opportunity to make exciting new changes, in a nimble fashion to improve your startup growth. You do not need to be like large corporations waiting to test things forever. You can make the changes instantly and know what your audience wants. But what if you’re stuck in a deadlock of no growth, how do you deal with it?

Startup 109
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Next after next

Eric Friedman

One of my favorite interview questions is “what is next for you after this role?” Or put another way “what is next after next?” I added it to my list of go-to questions for almost every role as it gives me insight and information into a candidate beyond anything else I have asked before. Accepting that most folks are not going to join your company and retire after 40 years is a healthy way to have the rapid career change conversation that is a sticking point for so many.

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Temporary Innovation Veep

Gregg Fraley, Author of Jack's Notebook

The case for bringing in a temporary Innovation Veep. “On Call Innovation Director/Mentor/Trainer”? What really changes innovation culture? Are you seeking a change in your innovation approach? Is your organization mired in a non-innovative swamp? First let me say what does NOT change innovation culture. It’s not that these services that I’ll mention below can’t be helpful, they can.

Metrics 63
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How To Work From Home In A Small Space

YFS Magazine

With these five tips, you could set up your home office, make your small space work double duty and keep things organized for maximum productivity.

Product 64
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Julie Huls to Join San Antonio-based DoSeum

SiliconHills

For the past six years, Julie Huls has served as president of the Austin Technology Council during one of the biggest boom times for the city’s technology industry. During her time there, she helped grow the organization’s membership and raise funds for the organization. The ATC has 280 companies as members representing 1,600 executives and […] The post Julie Huls to Join San Antonio-based DoSeum appeared first on SiliconHills.

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Identify The Perfect Market For Your Mobile App

YFS Magazine

Launching a mobile app in a crowded and competitive marketplace can feel a bit like running for president as a third-party candidate.

Mobile 60
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Peeple and Kasita Win SXSW Innovation Awards

SiliconHills

The word innovate has become such a buzzword at South by Southwest Interactive that Onion did a parody on it. “Word “Innovate” Said 650,000 Times at SXSW So Far,” by the Onion is worth checking out. But all joking aside, Innovation is serious business. And SXSW every year gives out Innovation Awards to the startups […] The post Peeple and Kasita Win SXSW Innovation Awards appeared first on SiliconHills.

Startup 51
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SXCF 2016 Wrapup

Austin Startup

Another South by Southwest is in the books and as always, it just keeps getting bigger and better. This year was almost a full two weeks… Continue reading on Medium ».

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Dragon Army and the power of clarity

Jeff Hilimire

This week I’ve shared a post about Dragon Army each day, and for the last post I thought I’d talk about what I call the power of clarity. Businesses often struggle to achieve clarity. Clarity in who they are, what they’re doing, and how they’re going to get there. I’ve certainly struggled with that at both Spunlogic and Engauge.

Mobile 38
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a16z Podcast: Your Worst Deeds Don’t Define You — Life and Redemption in Prison

Ben's Blog

Men and women who have spent decades in prison are being released into an iPhone-enabled world that they hardly recognize.

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Four Steps to Launching an Email Marketing Campaign

Duct Tape Marketing

Four Steps to Launching an Email Marketing Campaign written by Guest Post read more at Duct Tape Marketing. photo credit: Jack Moreh. Email marketing is a creative technique businesses have long used to reach people who could potentially be interested in their company. To some, the idea is outdated and social media is considered king for appealing to customers and clients.