To Sell Anything You Need to Know What Makes You Unique
Both Sides of the Table
JUNE 20, 2013
'In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. The first post covered the topic of “P” or pain. Simply, this is identifying a customer need which has economic value to them if they can solve it.
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