Thu.Jun 20, 2013

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To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

'In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. The first post covered the topic of “P” or pain. Simply, this is identifying a customer need which has economic value to them if they can solve it.

Campaign 336
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Million Dollar Ideas Don’t Make Successful Startups

Startup Professionals Musings

'When entrepreneurs come to me with that “million dollar idea,” I have to tell them that an idea alone is really worth nothing. It’s all about the execution, and investors invest in the people who can execute, or even better, have a history of successful execution. Execution is making things happen, and for startups it usually means making change happen, which is even more difficult.

Startup 245
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Seven Facts That Will Breathe Life Into Your Business

YoungUpstarts

'by Bill McBean, author of “ The Facts of Business Life: What Every Successful Business Owner Knows that You Don’t “ Doomed from the start. If you’re an entrepreneur or an entrepreneur-hopeful, it’s probably difficult to keep those four words from causing you to second guess your every move as you plan and run your business. They become especially hard to ignore when you consider the fact that less than 30 percent of businesses last more than 10 years, and most failures happen within

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What is SEO?

Rembrandt Communications

'Hint – It’s not just about adding search engine optimization keywords to your Website SEO, or search engine optimization, is a big mystery to many people. While many of us in the media and communications business have no trouble understanding it, it can be misunderstood by entrepreneurs and business people worldwide. If you fall into [.].

SEO 157
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Give Your Startup A Chance: Avoid These 3 Common Mistakes

YoungUpstarts

'by Morgan Sims. There are many different challenges that face a person or group of people when diving into the world of entrepreneurialism. This could either be getting the loans or the money to get this project off the ground or even ironing out the final business plan. Too Big Too Fast? Readers of this sentence maybe thinking that getting big fast is a great thing.

Startup 170
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How to get your network working

Life Beyond Code

'In the world of social media, a network can mean a lot of things. Unfortunately, your network is not equivalent to the sum of all the friends, follower and connections across your social networks. That would be a fantasy. If we have to over-simplify, your network comprises of people who will care enough to take some positive action for the things that matter most to you AND to some degree you would do the same to them.

More Trending

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Pricing Dictates Perception

Mike Michalowicz

'What if BMW radically changed their pricing model ? Imagine if BMW dropped the price of the car. Significantly. Same car, same service, same experience, just one difference: They price the BMW to compete with Kia. What do you think would happen? Mercedes’ sales would take off. With the BMW price drop, there would be a run on the car. Everyone and there mother would get one.

Sales 128
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Cornerstone OnDemand CEO Adam Miller shares how he built a $2 billion cloud startup from LA

The Next Web

'When cloud services company Cornerstone OnDemand got its start in Los Angeles in 1999, the odds were against it. Three months after getting up and running, the tech bubble burst and all the money dried up. Improbably, founder and CEO Adam Miller and his partners soldiered on to eventually build a $2 billion+ cloud company. The firm, which offers cloud-based employee management and training software, boasts 11 million users in 189 countries.

Cloud 118
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Makerbot: The First "Real" Brooklyn Exit

This is going to be BIG.

'Yesterday, it was announced that Makerbot was acquired in a deal that could be worth up to $600 million. While any exit in NYC is great, what makes this particularly special to those of us on this side of the river is that it was the first tech startup in Brooklyn to sell that was a) native, b) bought for what it did, and perhaps, more importantly, c) had a model whose idea was native to the ideals we promote in this community, namely creativity.

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Live now: Convene founder answers questions via video. Get involved!

The Next Web

'Got a question for Chris? Use the chat feature below to get it answered live. Christopher Kelly, 30, is a successful serial entrepreneur who co-founded Convene to capitalize on converging trends in real estate and workplace collaboration. The company has experienced triple digit year-over-year growth by repurposing underutilized commercial office space and defunct retail into full-service conference centers for off-site corporate meetings.

Video 114
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For anyone who thought Makerbot exited too soon.

This is going to be BIG.

'Ok, still thinking about the Makerbot news. I have to admit, part of my reaction to the Makerbot news was "Already. jeez? It didn''t even have much time.". That''s because our recent experience with exits is that they suck--or the company sells right at its peak meaningfulness. Most of the startup exits that we''ve seen lately are of companies that are one acquiring company management pivot away from disappearing off the face of the earth.

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Daily News Round-up: Simplified SMB accounting, new POS systems and Jack Dorsey on how to use Twitter

Up and Running

'Bogged down in accounting standards? The American Institute of CPAs recently released a new, simplified framework for small business accounting to make your life a little easier. The guidelines are meant to differentiate small business accounting standards from those of big, publicly-traded companies that are legally required to adhere to the more complicated Generally Accepted Accounting Principles (GAAP).

SBA 70
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The Psychological Power of Gaming

SiliconHills

'By SUSAN LAHEY Reporter with Silicon Hills News Gamefication builds a framework into an experience that taps into humans’ need for competence, autonomy, and relatedness or relevance. It uses people’s craving for the brain chemical dopamine—connected with reward–to hook them. And it can be used for good or evil. Robin Kriegelstein, senior architect with Badgeville, [.

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How to Make Your Gust Account Stand Out to Investors

Up and Running

'Before you read any further, I want you to know that I’ve personally used Gust to raise money for my first tech startup. I know a lot of other entrepreneurs who use or have used Gust to seek funds, but their profiles don’t always get attention from investors. Below are my recommendations for how to help your company profile stand out on Gust, so you can successfully grab attention and raise capital.

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Safety first. Profits follow.

Berkonomics

'Much of work place safety is common sense. But there is a natural tension between economy of operation and provision for safety for employees, and the resulting risk to the enterprise must be carefully weighed. Good boards of directors have a committee of the board to deal with “audit” issues, which should include analysis and recommendations to management about workplace safety as a part of a broader issue of risk management.

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Book Short: Deep Dive on Customer Development

OnlyOnce

'Book Short: Deep Dive on Customer Development. I continue to be on a tear reading books about startups as I finish and get ready for the publication of Startup CEO ( now available for pre-ordering at Amazon ). This week’s selection was The Startup Owners Manual: A Step-by-Step Guide for Building a Great Company , by Steve Blank and Bon Dorf.

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How to Use Social Media to Build Stronger Community Ties

Duct Tape Marketing

'Thursday is guest post day here at Duct Tape Marketing and today’s guest is Joe Shervell – Enjoy! photo credit: alexkess via photopin cc. Social media allows businesses to take their products and services to the next level by actively harnessing the power of the crowd. More typically this involved turning users into unknowing promoters, but it can also be an excellent way to target strategic business partners.

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6 Reasons Your CFO Startup Needs to Get Involved

Early Growth Financial Services

'If you’re an early-stage startup who has already closed a seed round of funding, you have probably already recognized the need for financial support. When you’re in high-growth mode and have raised somewhere in the ballpark of $400K to $1.5M, you need more than just day-to-day support with financial transactions; you need the kind of strategic financial support that a CFO provides.

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How to Write a Value Proposition

Business Plan Blog

'When writing a business plan, many entrepreneurs get confused about value propositions and positioning statements. In this blog post, we will tell you just how to write a value proposition. Please refer to the following links for instructions on how to write a positioning statement and the difference between a value proposition and positioning statement.

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So You Wanna Be a Rock 'n' Roll Star

aweissman.com

'And these children that you spit on As they try to change their worlds Are immune to your consultations They''re quite aware of what they''re goin'' through The acquisition of Tumblr by Yahoo! is now complete , which has set off another round of analysis about the past , the future , praising and questioning the move by both sides, investor returns, and other sundry items.

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Can’t wait for Breaking Bad to come back…so here are some outtakes

Jeff Hilimire

'Man I love Breaking Bad. It’s up there close to The Wire as one of the best shows of all time, IMHO.

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6 Reasons Your Startup CFO Needs to Get More Involved

Early Growth Financial Services

'If you’re an early-stage startup who has already closed a seed round of funding, you have probably already recognized the need for financial support. When you’re in high-growth mode and have raised somewhere in the ballpark of $400K to $1.5M, you need more than just day-to-day support with financial transactions; you need the kind of strategic financial support that a CFO provides.

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Lead Generation - Your Top 5 Lead Generation Questions Answered

Growthink Blog

'Lead generation is critical for all entrepreneurs. And once you master it, your business will thrive. To help you with lead generation, below I have answered the most common questions entrepreneurs. However, let me start with some definitions. Your "leads" are simply your pool of prospective buyers who might be interested in your product or service.

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Growth Hacking Without Venture Capital

Software By Rob

'This article is a guest post from Bronson Taylor. Bronson is a co-founder and host of Growth Hacker TV , the only educational platform focused exclusively on helping startups acquire, retain, and monetize users. They have over 60 episodes, with guests from Twitter, Facebook, LinkedIn, DropBox, and many more. Founders sometimes assume that they need an influx of cash to truly grow a product.