Seeing Both Sides
NOVEMBER 30, 2013
'Last week, I used Aileen Lee''s excellent TechCrunch article on Unicorns as a jumping off point to analyze the role of the MBA in creating these unusually valuable companies. This week, I want to take a local lens and analyze these special companies that have been created in Boston. As was the case last week, I was ably assisted by HBS 2nd year MBA student Juan Leung Li.
Startup Professionals Musings
NOVEMBER 30, 2013
'Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant buying banner ads on Facebook, or buying a position on search engine results, or sponsoring some blog entries, but these doesn’t work anymore.
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Gust
NOVEMBER 30, 2013
'A vertical market is one in which all of your customers are in one particular industry, regardless of where in the food chain they are. For example, the site Noodle.org is a vertical search engine for the education industry. It doesn’t matter if you’re looking for a kindergarten class, an Ivy League college, or an adult education polka dancing course, it covers its industry top to bottom.
SiliconHills
NOVEMBER 30, 2013
'At the age of five, Patrick Condon, co-founder of Rackspace, remembers stocking the shelves at his parents video rental store. It was his first memory of seeing how business works. He also walked dogs, mowed lawns and threw papers. In college, he would buy computer parts cheap and then sell them on America Online and […] The post Rackspace Co-Founder Pat Condon on Startup Grind San Antonio appeared first on SiliconHills.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
Mike Michalowicz
NOVEMBER 30, 2013
'I didn’t have time to jet Down Under to interview Peter Miller, Director of WeddingMC.com.au , so we connected over Skype instead. He told me about the exciting ways he uses Skype to get things done. Mike Michalowicz: Tell me a little about your business – two sentences on what services you provide. Peter Miller: We provide a video selection of multilingual, entertaining and professional wedding emcees.
Duct Tape Marketing
NOVEMBER 30, 2013
'Weekend Favs November Thirty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
The Next Web
NOVEMBER 30, 2013
'Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. This post was originally published on Popditto. . Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content. With the rising interest in content marketing over the last few years, so-called experts have issued conflicting advice on what works and what doesn’t.
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