Fri.Apr 19, 2013

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Sales Is a Function of Marketing Pure and Simple

Duct Tape Marketing

'Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing. Some of this might simply be semantics because the terms are widely fumbled around in various places, but here’s what I find to be true.

Sales 69
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E-tailers: Boost Your eCatalog With Pinterest

YoungUpstarts

'By Kfir Bar-Levav , WRNTY ‘s VP of Business Development. Pinterest has quickly grown to become one of the most popular social sharing sites used today. Initially, Pinterest used to be seen simply as a site to share personal photos or images found online. However, businesses are beginning to realize the marketing potential it offers and are utilizing it to bolster their eCatalogs and E-commerce websites.

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Behavioural economic tips for making consumers remember an app favourably

The Equity Kicker

'The power of behavioural economics is that identifies irrational cognitive processes to produce counter-intuitive insights which help us to better predict human behaviour. Consider the chart embedded above which shows the pain intensity over time experienced by experimental subjects. Patients in the B category clearly experienced more pain, but the surprising, counter-intuitive, result is that Patients in the A category remembered themselves as having had a worse experience.

Metrics 117
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Austin-based MakerSquare Offers Technical Skills Training

SiliconHills

'BY ANDREW MOORE Reporter with Silicon Hills News Great tech startups need great developers – especially developers that are fluent in the latest coding languages used on the web. Unfortunately, the only way for companies to get such developers is to train them in house, or hope to find someone who has learned them on [.] The post Austin-based MakerSquare Offers Technical Skills Training appeared first on SiliconHills.

Austin 92
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Friday Roundup: Win business plan competitions, be an amazing boss, and get a patent

Up and Running

'Don’t get so wrapped up in work that you forget to stay up with the current events of the business world! Amid all of the chaos, grab a cup of Joe and take a short reading break. 1) Need some advice on business plan competitions? CNN Money gathered some competition advice from some past winners of the Rice Business Plan Competition. Palo Alto Software is a sponsor of the event this year, and our founder Tim Berry will be a judge. 2) Being an amazing boss is as easy as getting a doctorate in qua

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TechStars Cloud Class of 2013 Shines at Demo Day

SiliconHills

'TechStars Cloud Demo Day is like a debutante ball in which each company is formally introduced into society in a formal “debut” presentation. On Thursday, the founders of 11 tech startups donned their finest hoodies, t-shirts, jeans and tennis shoes and took to the stage of Charline McCombs Empire Theatre in downtown San Antonio. More [.] The post TechStars Cloud Class of 2013 Shines at Demo Day appeared first on SiliconHills.

Cloud 72

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Austin and San Antonio Startups Invited to Apply for IBM’s Austin Mentor Day

SiliconHills

'IBM Austin is having a day-long Mentor Day on May 8th at its IBM Innovation Center in Austin. The company is inviting startups from Austin and San Antonio to apply to participate in the program. Mentor Days are part of the IBM Global Entrepreneur program. The deadline to apply is Monday, April 22nd. IBM is [.] The post Austin and San Antonio Startups Invited to Apply for IBM’s Austin Mentor Day appeared first on SiliconHills.

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What If We Don’t Love Chaos? A Cheat Sheet For Those Not Of Generation Flux.

YoungUpstarts

'by Glenda Eoyang and Royce Holladay, coauthors of “ Adaptive Action: Leveraging Uncertainty in Your Organization “ When Fast Company’s Robert Safian first coined the phrase “Generation Flux” a little over a year ago, boy did it resonate! Suddenly, the uncertainty, instability, and chaos we’d all been feeling for at least a decade had a name.

Agile 140
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5 Startup Concepts That are Not the Next Big Thing

Startup Professionals Musings

'People are always asking me for an inside tip on Internet sites that will be “the next big thing.” Those are hard, since someone has to invent something innovative, but I do have some views on other ideas whose time has come and gone. In some cases, these are concepts that have already been done too many times, and the space is crowded. In others, the concept has been tried too many times, or no one has yet succeeded in making any money.

Startup 248
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Every Business Is A Manufacturer

Mike Michalowicz

'Does your company make pillows? You’re a manufacturer. That’s obvious. Does your company clean rooms? You’re also a manufacturer. That is not so obvious. But you in fact are. Every company makes something. The pillow guy makes a physical thing that gives the consumer an experience of comfort. The cleaning guy provides a service, that gives the consumer an experience of comfort or cleanliness or both.

Product 151
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How I Became An Overnight Success (Spoiler: Took 10,000+ Overnights)

Hunter Walker

'A little over two months since I left my gig at YouTube. Head down working on my new thing, details soon, but noticed something rewarding as I’ve been pitching it to people. Often they ask “how long have you been working on this?” and I get to say “oh, about 39 years.” Wha???? What I mean is that my next project really comes from trying to go ‘all in’ – what can I do that’s the sum total of everything I’ve done up to this point.

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ZeroVM Creates Software for Cloud Computing

SiliconHills

'ZeroVM is creating the world’s first cloud hypervisor, which is a piece of software that creates and runs virtual machines. The team from Israel has created an open source platform for cloud computing that is fast and efficient. The open source program runs on Openstack, the operating system for the cloud, which Rackspace created along [.] The post ZeroVM Creates Software for Cloud Computing appeared first on SiliconHills.

Cloud 85
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Helping Startups And Small Businesses: A Good Idea From D.C. (Can You Believe It?)

YoungUpstarts

'by Dean Zerbe, alliantgroup National Managing Director, and former Senior Counsel to the Senate Finance Committee. When it comes to U.S. job creation, conventional wisdom says Washington can do little good, and that may seem like the case given the current polarizing debate over taxes, spending, and the budget. Good News for Startups. However, there is good news and a good idea coming from a bipartisan group of lawmakers that would do much to help innovative startup companies, the engine of U.S