Thu.Jul 04, 2013

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Why Focusing on Only One Buyer Will Lose You Sales

Both Sides of the Table

'This is part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. Pain. Unique Selling Proposition. Champion. Compelling Event. This post talks about the “K” or Key Players involved in a buying decision.

Sales 321
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7 Entrepreneur Actions to Balance Family vs Startup

Startup Professionals Musings

'I know some entrepreneurs with successful businesses, and others who seem to have a great relationship with their family, but I can’t think of many who have both. Some people would argue that these two successes are mutually exclusive, but I’m not convinced. Individually, they both take focus, commitment, and a variety of skills, all the strengths of a good entrepreneur.

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A conflicted 4th

deal architect

'I find myself feeling even more patriotic than usual on this 4th of July for living in a country which allows me to have all the conflicting feelings I have after the NSA/Snowden affair a) Every country spies. Been going. Little to do with IT, but interesting!

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5 Traits To Look For When Promoting A Millennial

YoungUpstarts

'By Courtney Templin, Chief Operating Officer at JB Training Solutions and co-author of “ Manager 3.0: A Millennial’s Guide to Rewriting the Rules of Management “ Millennials will be leading our organizations and will outnumber the baby boomers in the workforce by 2015. That’s soon! In our new book, “ Manager 3.0: A Millennial’s Guide to Rewriting the Rules of Management “, we offer a look at each of the generations in the workforce, but we focus on millenni

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Don’t Be The “The”

Mike Michalowicz

'There is an interesting phenomena that happens when you do a lot of speaking – you see a lot of other people speak. They can teach you a lot. Over the years, it has become my preference to sit in the middle of the room – in the middle of the crowd – when someone else is presenting. Firstly, I learn a lot about their subject. Secondly, I learn a lot about what we, as attendees, like and don’t like.

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[Asia] HKers, Singaporeans Eye Higher Salaries: jobsDB

YoungUpstarts

'It looks like the Singapore worker has a big and growing appetite when it comes to salary expectations. In a flash of the blindingly obvious, the recently released bin-annual jobsDB Asian Consumer Market Survey – which canvassed the opinions of 1,893 participants from Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand – revealed that workers in Singapore, as well as in Hong Kong, are becoming more ambitious and seeking out new, higher paying job roles, even in t

Salary 158

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[ADV] Building A Tailor-Made Website With SingTel Web Builder: Case Study

YoungUpstarts

'A website has become of one of the basic marketing tools a business can have at its disposal. It’s the key place on the Internet for people to find you – customers, potential employees, or investors, amongst others – so the website is really the virtual face of a company. A well-designed website, along with the right content, not only tells a visitor what the company does, it also gives clearer view about an organization’s professionalism and business philosophy.

Web 140
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Best CEO/Entrepreneur Quote Ever, By a Mile

OnlyOnce

'Best CEO/Entrepreneur Quote Ever, By a Mile. I’ve seen and heard a lot of these. But perhaps it’s fitting that on Independence Day, I realized that this gem of a quote, not specifically about entrepreneurs or CEOs but very applicable to them, comes from President Theodore Roosevelt in his “Citizenship in a Republic” speech at the Sorbonne in Paris, April 23, 1910: It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer o

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Austin-based ArthroCare Corp. Buys ENTrigue Surgical for $45 Million

SiliconHills

'Fred Dinger has done it again. The San Antonio-based biotechnology entrepreneur sold his startup ENTrigue Surgical for $45 million to ArthroCare Corp. of Austin. Dinger previously sold OsteoBiologics for $72 million to Smith & Nephew Endoscopy in 2006. ENTrigue designs and develops innovative implants, disposables and instruments for endoscopic sinus surgery, including balloon dilation.

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Growth hacking tip from the experts: Anyone can do it

The Equity Kicker

'Last night my friend Chris Morton tweeted a link to 13 critical lessons from over 50 growth hackers. I like this one: 9. Growth is not rocket science. Growth can seem mysterious and hidden, a tool to be wielded by only the Silicon Valley elite. In reality, growth is within the grasp of mortals. Growth is a mixture of good people, the good data they use, the good decisions they make, and the good advice they receive.

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Cast your net where the big fish swim.

Berkonomics

'This is one of those “My dad used to say” homilies. You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. The truth of this is more nuanced. Some businesses will prosper in the shadow of larger competitors by specializing in those smaller accounts that are just not attractive to those with higher overheads and larger aspirations.

.Net 94
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The Importance of Differentiation

Business Plan Blog

'What Makes Your Product or Service Desirably Different? When asked about their product or service, most entrepreneurs could go on and on with the various features and advantages. However, once you ask them, “what makes your product or service desirably different?” their pitch begins to flounder. They begin to fall back on their key features or advantages over their competition.

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[Singapore] SMB Tech This Week

YoungUpstarts

'Toshiba Portégé Z10t (S$1,999). Jumping on the transformable mobile computing device bandwagon is Japanese consumer electronics brand Toshiba with the Portégé Z10t (above), an ultrabook and touch-enabled tablet hybrid that runs on Windows 8 Pro. With just one click, the screen of the ultrabook can be removed and turns the gadget into a tablet, offering full flexibility for especially those who can’t exactly decide on how they want their computing experience.It even comes with a digital pe

Singapore 140
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Internet Etiquette: The Rights & Wrongs of Publicly Criticizing a Friend

Hunter Walker

'Public arena vs private channels can be tricky. I’ve definitely been half-way done writing a blog post, only to delete or turn into an email upon realizing it would be more appropriate to handle offline. Publishing provides the opportunity for broader discussion/learning — you can make a case for common good — but sometimes at a cost by shining a harsher glare on a person.