Repitition is important to leadership because of cognitive bias
The Equity Kicker
NOVEMBER 29, 2015
Cognitive biases are a great tool for understanding human behaviour, particularly our more irrational behaviours, and although the meme is in danger of getting overdone I continue to find new value in the concept. Today it is in the bias ‘cognitive ease’ and how it explains why repetition is important for leadership. Jack Welch , the legendary CEO of GE in the 1980s and 1990s is famously a big advocate of repeating key messages.
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