From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
'by Aneace Haddad, CEO & Founder, Taggo. Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. Sure, lots of features were added over the years. Co-branded cards were invented, combining a Visa, MasterCard or American Express payment brand along with a retailer or airline brand. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing.
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