Thu.Apr 23, 2015

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What Does Brand Management Actually Mean?

YoungUpstarts

'It is quite difficult to create an effective brand management team, especially for small or mid-sized firms. It is great to notice that business managers understand how important it is to invest in the online image of a firm but actually managing to do this properly is complicated. Everything basically starts with an improper understanding of what brand management is and what has to be known.

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Why Good Enough is often Better

deal architect

'Verizon announced it lost last quarter over 100,000 mobile phone subscribers to aggressive pricing from Sprint and T-Mobile. No matter – it is not about to start discounting. Instead, it has ramped up an aggressive ad campaign about how it.

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HR Tips And Options For A Growing Start-Up

YoungUpstarts

by Amy Klimek, VP of Human Resources for ZipRecruiter. Human resources can be an intimidating thing for a fast growing start-up business. It often means hiring more people to operate a formal HR department, and as any start-up entrepreneur knows, resources are already spread thin. This article will discuss tips to successfully deliver HR – or HR services – within a start-up firm, along with ways to reduce its cost.

Hiring 142
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The End of Wearables

VC Cafe

'2015 has been the year of wearables HYPE. Want proof? The number of Google search links for “wearables” (25 million) exceeds the number of units sold last year (19 million, according to Juniper Research ). On April 24 th , the first wearables PLATFORM , Apple Watch, will redefine the role of wearables. Consumers are loyal to platforms, not gadgets.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Three Cheap Ideas To Consider When Starting Up A Garage Business

YoungUpstarts

Once you’re fully licenced, proficient and have the knowledge to start up your own garage business, you’re then tasked with actually getting it off the ground. Needless to say really but this can be an expensive task; not only do you need all your equipment, there’s the cost of running your business to consider as well. However, what you’ll be pleased to know is that there are steps you can take to help make this more affordable for you.

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V1’s latest investment: Headout, a last minute marketplace for tours, activities and experiences

Version One Ventures

'We’re thrilled to announce our newest investment: Headout , an on-demand mobile concierge that helps travellers discover and book last-minute activities during vacations at great prices. Headout makes discovering new cities easy and spontaneous. As frequent travelers, we have been watching this space for a while, but most players took a web-first, mobile-second approach.

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From Problem Solving to Organic Pickles: 7 Startup Lessons from an Inspiring Entrepreneur

Up and Running

'Luh and her partner Taner (center), harvesting the cucumbers for their organic pickle business, DoPickles. We all know the reasons for wanting to start your own business—the freedom to follow your passions, to work for yourself, and to do what you love. But for many would-be entrepreneurs, taking the plunge is difficult. Plenty of wishful entrepreneurs end up in a nebulous shadow world of half-formed business concepts and partially executed ideas.

Harvest 104
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Eleven truths about facts and hypotheses

The Equity Kicker

'From Brainpickings. So good I’m going to reproduce them in full. They were written by philosophers and scientists but apply to startups. All beliefs in whatever realm are theories at some level. (Stephen Schneider). Do not condemn the judgment of another because it differs from your own. You may both be wrong. (Dandemis). Read not to contradict and confute; nor to believe and take for granted; nor to find talk and discourse; but to weigh and consider. ( Francis Bacon ).

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Datical Snags $2.25 Million More in Funding

SiliconHills

Datical, a database management company, announced Thursday that it has received an additional $2.25 million in funding. That brings the Austin-based startup’s total Series A round to $5.9 million. The company previously closed on $3 million in Series A funding in December of 2013. Mercury Fund led the latest round with participation from Austin Ventures […] The post Datical Snags $2.25 Million More in Funding appeared first on SiliconHills.

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Protect your international traveling employees.

Berkonomics

As your company grows, you will probably have to make conclusions about traveling employees, and travel for yourself. There are vast opportunities internationally that require careful planning to execute well. One of the most critical decisions is how to enter a new country or region. Most companies early in to the process do not have the resources to place people on the ground in foreign countries, so they make new relationships with distributors or dealers to represent them in the new areas

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The Biggest Determinant Of Success

Mike Michalowicz

'The biggest determinant of success is the level of commitment you have to being successful.

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Converting Subpar Writers In to Content Champions

Duct Tape Marketing

'Converting Subpar Writers In to Content Champions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Consumers love content. It entices them visit company websites. It inspires them to share business insights. It gives them trust in the brand. And, ultimately, it encourages them to make a purchase. Sixty percent of B2C marketers anticipate increasing their content marketing budget within 2015, according to Content Marketing Institute.

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Sticking with a blog

Jeff Hilimire

'I’ll be honest, lately it has been really hard to find time to post on this blog. Between running Dragon Army, helping with the various non-profit initiatives I’m involved in, and spending quality time with my family, writing blog posts has taken a distant back seat. So why keep it up? I think this is a question that many bloggers ask themselves from time to time.

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Founders’ Agreements: Why You Can’t Afford Not to Have One

Early Growth Financial Services

'One way to place both yourself and your startup business in a high-risk position is to wing it when it comes to formal agreements between you and your cofounder(s). I wrote a post last year on how to recover from a cofounder’s exit. This time I’d like to step back and focus on how to set things up correctly long before the relationship goes off the rails, your business strikes it rich, or you’re at odds over a major decision regarding the financial future of your business.

Founder 41
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Floating On A Cloud: Small Business

YoungUpstarts

'by Dr. Lynne Williams, Kaplan University , MSIT. Cloud computing is hot these days, and becoming increasingly popular as 2015 approaches. While large organizations leverage cloud services for long-distance collaboration, data storage and many other applications that make running a geographically dispersed business easier, there’s also room in the cloud for small business.

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Accidental VC: The Most Dangerous Question for Founders to Overlook in Pitches

View from Seed

'Accidental VC is a series of short posts written by me, Jay Acunzo. Though I never planned it, I somehow wound up working in VC as NextView’s VP of platform. As an operator, not an investor, I’m amazed at how many casual, throwaway comments that happen inside a VC’s office would be genuinely useful to entrepreneurs building their businesses.

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How To Succeed At Content Marketing On A Small Budget

Duct Tape Marketing

'How To Succeed At Content Marketing On A Small Budget written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Here’s great news for your small business: You can succeed at content marketing without spending a fortune. In fact, you may be able to out-content market much larger competitors with much larger budgets. In this article, we’ll review a simple, focused approach to creating a content marketing campaign that is affordable and effective.