Wed.May 27, 2015

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Does Mobilegeddon Really Even Matter?

YoungUpstarts

By Brian Sutter, Director of Marketing, Wasp Barcode Technologies. Unless you’re Kimmy Schmidt, you probably heard some buzz (or as the case may be, panic) about Mobilegeddon over the past few weeks. On April 21, Google launched its new algorithm update , designed to alter the ranking of its mobile search results to favor mobile-friendly sites and ultimately, to provide a better search experience for mobile users.

Mobile 170
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8 Learning Principles Enhance Entrepreneur Survival

Startup Professionals Musings

Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in founding a startup today. Either they are never really ready to start, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. The Internet and the current information wave have changed everything.

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Avoid Sales Limbo And Start Targeting The Real Decision Makers

YoungUpstarts

by Stephen Kurtz, CEO of MuscleSound. In B2B sales, figuring out who makes the final call is a critical first step in the sales process. You’ll save time and money by starting with the decision maker and adjusting your sales process accordingly. I learned this lesson the hard way. My company sells equipment to fitness centers, and for a time, we focused on the end user — trainers, nutritionists, or fitness coaches.

Sales 174
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Tuiza : The Art of Creating Content In Collective Solidarity

Brandanew

Federico Guzmán created a beautiful modern art installation of Tuiza- the cultures of the Bedouin Tent in Madrid last week. Tuiza (in the Hassaniya Arabic dialect of the African Bidan) is the work carried out in collective solidarity, in togetherness. Collective solidarity refers to a state of social bonding or interdependency which rests on similarity of beliefs and values, shared activities, and ties of kinship and cooperation among members of a community ( source ).

Community 166
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Marketing Budget Allocation For Small Businesses

YoungUpstarts

by Jay Barnett, owner-operator of Priority Floor Care. After ten years of operating my own business ventures, I am still unsure if the advent of internet has made running a small business cheaper or expensive. Back in the day, all you needed were a few fliers and a spot in the Yellow Pages to see a steady stream of customer enquiries. Today, a lot of your business lead generation happens over the internet.

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How to seed your marketplace

Version One Ventures

The earliest days in a marketplace are a tricky time. As I’ve discussed before, there’s a chicken and egg problem when it comes to supply and demand: customers need supply, and suppliers need customers. But it’s nearly impossible to ramp up supply and demand in lock step. We’ve found that in most cases it’s best to focus on building up the supply first.

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Our latest investment: Shift Messenger, a communication tool designed for hourly workers

Version One Ventures

With more and more messaging platforms emerging, members within groups and communities are more likely to communicate across multiple platforms (SMS/iMessage, Whatsapp, WeChat, Facebook messenger, etc.), and therefore, in a less consistent and disparate manner. As a result, we feel there is a great opportunity for startups to provide a better, more targeted experience for these groups and their communication needs.

Design 118
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Are You Mentee Material?

Up and Running

You’ll find that experts in most fields recommend getting a mentor. Whether it’s in the business world (including here on Bplans ), the arts, academia—you name it, and a thought leader in the space will refer to the benefits of seeking a mentor. But then what? If you approach a distinguished person that you can learn from and ask for guidance, and they accept, what you should do next?

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Cost ratios as a measure of fund efficiency

The Equity Kicker

Fund managers are assessed, in part, on their ratio of expenses to assets under management. This applies to all classes of fund managers, including pension fund managers, IFAs, private equity fund managers, and venture capital fund managers. In most cases the logic for looking at expense ratios is very strong: the more money that is spent on fund expenses the less gets invested in underlying assets and hence the performance of those investments has to be better to achieve a given level of return

Cost 85
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Overcoming Burnout (6 Tips And One Escape Plan)

Mike Michalowicz

Feeling a little burned out in your job or career? Perhaps you are feeling it and don’t even realize that’s what it is! Whether you already recognize burnout or not, it’s a good time to evaluate whether you have it and what to do it about it, if you do. Burnout can be disastrous for both you and the company, so the sooner you spot it and address it, the better off everyone will be.

Product 83
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H.A.P.P.Y Business Intelligence

Growthink Blog

The power of business intelligence tools and technologies ( BI ) to provide managers and leaders accurate, real time visibility to the performance of all aspects of their companies - marketing, sales, operational financial - along with "automated" insight as to how to improve them has made BI one of the highest ROI arenas of business management in the world today.

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Fresh from the SPRING: Dragas

crowdSPRING Blog

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this logo project. Let us start the slow clap for Dragas. Check out more great work on Dragas’ profile page. Nicely done, Dragas, nicely done! Related posts: Fresh from the SPRING: SUJITHFAB. Fresh from the SPRING: Feniks.

Design 72
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HIred Opens Austin Office

SiliconHills

Hired, a recruiting firm for technical talent, announced Wednesday it’s opening an office in Austin. The San Francisco-based company has more than 60 local clients including RetailMeNot, Spiceworks, Reaction, Sparefoot, Umbel, and Under Armour’s new Connected Fitness headquarters. The jobs for technical positions on Hired.com range from $75,000 to $250,000.

Austin 66
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Why is Local Search So Important?

Duct Tape Marketing

Why is Local Search So Important? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing podcast with David Mihm. In answer to the question in the title of this post, chew on a few of these stats: 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore). 74% of internet users perform local searches (Kelsey Group). 61% of local searches result in a purchase (Search Engine Watch). 59% of consumers use Goog

Search 55
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Introducing Traction, the NextView Podcast: Creative Ways Startups Find Results Against the Odds

View from Seed

Today, we are excited to announce the launch of our new podcast TRACTION. On the show, we’ll explore and share the stories of all the creative, unusual, and clever ways that entrepreneurs find early results. We’ll talk to founders as well as executives, investors, and journalists, all of whom did something smart or sneaky or downright brilliant to go from zero to one in an important area of their business.

Cofounder 261
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver.

Analytics 122
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Introducing Traction, the NextView Ventures Podcast

Rob Go

This post was originally published on the NextView blog, The View From Seed. Today, we are excited to announce the launch of our new podcast TRACTION. On the show, we’ll explore and share the stories of all the creative, unusual, and clever ways that entrepreneurs find early results. We’ll talk to founders as well as executives, investors, and journalists, all of whom did something smart or sneaky or downright brilliant to go from zero to one in an important area of their business.

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Introducing Traction, the NextView Ventures Podcast

Rob Go

This post was originally published on the NextView blog, The View From Seed. Today, we are excited to announce the launch of our new podcast TRACTION. On the show, we’ll explore and share the stories of all the creative, unusual, and clever ways that entrepreneurs find early results. We’ll talk to founders as well as executives, investors, and journalists, all of whom did something smart or sneaky or downright brilliant to go from zero to one in an important area of their business.