The 4 Types of Stories Founders Need to Tell When Fundraising
View from Seed
MARCH 1, 2016
As a child, I believed logical arguments were enough to convince anyone of anything. You just needed enough time to explain them in painstaking, rational detail—others would listen and understand. As an adult, I know the world operates on story first and logic second. The truth only matters for good stories, but most people don’t know how to tell them.
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