You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so. With roughly half of all U.S. mobile subscribers using smartphones , Facebook is very focused on serving ads to mobile users. This is obvious when you see Facebook's revenue was up in Q3 because of mobile advertising. MORE >>

Have you ever read something really, really boring but struggled through it because you recognized the information was of high value? As students, we’ve all labored through massive, ancient textbooks, our eyes becoming heavier and heavier, our minds overflowing with dates and formulae. As adults, we have a little more discretion. Oh, the humanity! MORE >>

Some people seem luckier than others. The truth is that some people just are better at recognizing and capitalizing on opportunities. Here's how to improve your odds. I've never considered myself a lucky person per se. Heck, at 5 foot 6 inches I even have to carefully pick my seats in the movie theater. Still somehow I have been blessed. MORE >>

The first question most people seem to ask when contemplating a new startup is where they will get investor money. That’s certainly a valid question, but all the money in the world won’t make your business a success if you hate what you are doing, and you don’t have a plan to use it. Do you have a passion for your idea and business opportunity? MORE >>

Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss. As a business, you're always trying to acquire new customers, which is essential. But don't forget about your existing customers--there's a huge opportunity there to incentivize current customers to buy more and bring in new sales. MORE >>