Thu.Jan 08, 2015

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[Review] Twitter Is Not A Strategy

YoungUpstarts

'How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book “ Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing “ Author of the book “ What Chinese Want: Culture, Communism, and China’s Modern Consumer ” (read o

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Should Startups Blog? An Essay (with Data) to Decide Once and For All

View from Seed

'Visit a startup’s website, and you’ll eventually drift towards a few standard links, from About to Team to Contact. But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.” Don’t misunderstand, it’s not the fact that a startup’s blog exists that’s so troubling.

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Crucial Considerations When Choosing Office Space For Your Startup

YoungUpstarts

'[ Image credit: andrewbasterfield / CC BY ]. Before choosing office space to rent for your startup, there are many points to reflect on. As well as the size, cost and location you’ll also need to take into account the less obvious concerns like the lighting in the space and the surrounding neighborhood. By being clear about your requirements from the outset and asking the right questions, you can find office space that is right for your startup. .

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It’s the New Year. What are you doing now to be successful later?

Rembrandt Communications

'Keep it simple and succeed! It’s the New Year. We all have high hopes for the year ahead and visions of success filling our heads. But how do you actually make those visions a reality? Instead of creating resolutions, it’s time to focus on exactly what you want to achieve this year and make it […]. The post It’s the New Year. What are you doing now to be successful later?

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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5 Surprising Traits of Successful Entrepreneurs

Up and Running

'Lara Galloway and Erin Baebler. Lara Galloway and Erin Baebler are the authors of “Moms Mean Business: A Guide to Creating a Successful Company and Happy Life as a Mom Entrepreneur” (Career Press, Oct 2014). They are both certified coaches, mothers, and entrepreneurs. “We both want to help other women succeed and that’s what this book … and this work we do is all about.” There is much written about what it takes to be a successful business owner.

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Excited to be the Least Stylish Investor in the Most Stylish Company: Backing Bradford and Bezar

This is going to be BIG.

'To date, I''ve backed three fashion related companies--Refinery29, chloe + isabel, and Ringly--and now I have the pleasure of joining the syndicate of investors in Bradford Shellhammer ''s new company, Bezar. Could I a less likely candidate for such a portfolio? :). Bezar is where you find people who design the kinds of things that I see in other people''s apartments and stop to pick up, inspect, wonder at and think, "That''s awesome.

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Fear of failure – another unhelpful cognitive bias

The Equity Kicker

'Much is written about how the fear of failure is a strong disincentive to entrepreneurs here in the UK. Most of the explanations are societal – law punishes bankrupts more severely here than in the US and failure carries greater social stigma. These explanations have always seemed a bit too simple to me, largely because some level of fear of failure is rational.

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7 Steps To Get Your Company Acquired For Big Bucks

Mike Michalowicz

'I’ve sold two companies, and the sales were vastly different experiences, with wildly different results. When I was approached about the sale of my first company, I wasn’t looking to sell. I loved what I was doing, and the company was very attractive to the person who ended up purchasing it. I made big bucks off that first deal. Fast forward a few years to the sale of my second company.

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The 2015 Austin Startup Games Kicks Off Jan. 24th

SiliconHills

'A lot has changed since the Austin Startup Games first launched in 2012. For one thing, it’s no longer called the Startup Olympics. And it’s bigger. The first games had seven teams competing. Sixteen teams competed in the last event and 14 are signed up for this year’s event. uShip won the first games. Since […] The post The 2015 Austin Startup Games Kicks Off Jan. 24th appeared first on SiliconHills.

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You may burn your first professional manager.

Berkonomics

'It seems to be a rule, not an exception. The first professional senior manager that an entrepreneur hires to share the growing workload does not last more than a year. Why? Entrepreneurs start businesses with a strong vision of what and how , involved in every process from buying supplies to hiring and directly supervising early employees. The culture of the company is built day by day by those actions, often centering on the founder’s vision and management style with little room for deviati

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SXSW Interactive Names Girlstart’s Tamara Hudgins to its Hall of Fame

SiliconHills

'South by Southwest has named Girlstart Executive Director Tamara Hudgins to its Interactive Hall of Fame for 2015. SXSW is honoring Hudgins for her work in expanding and developing the Austin-based nonprofit organization since 2009. Girlstart, founded in 1997, runs programs to empower girls in the fields of Science Technology Engineering and Math, known as […] The post SXSW Interactive Names Girlstart’s Tamara Hudgins to its Hall of Fame appeared first on SiliconHills.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

'Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money. There are two basic types of marketing – inbound and outbound.

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SHIFT Communications Opens Austin Office

SiliconHills

'SHIFT Communications, a public relations firm based in Boston, has opened an Austin office focused on social media, marketing technology and communications. “Increasingly we are seeing strategic clients with ties to the Austin area and we only expect this trend to grow,” CEO Todd Defren said in a news release. “With a combination of great […] The post SHIFT Communications Opens Austin Office appeared first on SiliconHills.

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The Right Mindset For Startup Fundraising

Early Growth Financial Services

'You know the steps: Target potential investors Get warm introductions Set up tons of meetings Get serious with a handful of prospects Make your pitch Negotiate your terms Sign term sheets Voila, you’re funded! While this seems straightforward, in reality the startup fundraising process is much more fraught. In the best case, getting funded can take months, and in the worst, you might end your quest without a single signed term sheet.

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Saxena Joins the Board of the Federal Reserve Bank’s San Antonio Branch

SiliconHills

'The Federal Reserve Board of Governors in Washington, D.C. appointed Manoj Saxena to the Federal Reserve Bank of Dallas’ San Antonio Branch board of directors Saxena will serve a three-year term ending Dec. 31, 2017. He has served on the San Antonio Branch board as a Dallas Fed appointment since 2012. “In his role as […] The post Saxena Joins the Board of the Federal Reserve Bank’s San Antonio Branch appeared first on SiliconHills.