Well They “Should” be Our Customers
Steve Blank
NOVEMBER 13, 2013
'When scientists and engineers who’ve been working in the lab for years try to commercialize their technology they often get trapped by their own beliefs - including who the customers are, what features are important, pricing etc. ——– One the key tenets of the Lean LaunchPad class is that every week each team gets out of the building and talks to 10+ customers/partners to validate a new part of their business model.
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