Fri.Jul 12, 2013

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How To Create Buzz Around Your Startup

David Teten

'Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? Hack it. I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR. There’s a world of difference between PR success and actual business success.

PR 114
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Twitter Link Roundup #187 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

'Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

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How To Create Buzz Around Your Startup

David Teten

'Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? Hack it. I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR. There’s a world of difference between PR success and actual business success.

PR 60
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Why Would a Business Avoid any Internet Presence?

Startup Professionals Musings

'These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information.

Internet 247
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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5 Reasons Business Owners Are Hiring Online Grads

YoungUpstarts

'by Charlotte Benedict. Just over a decade ago, choosing to attend an online university might have meant having to explain to employers that your degree was just as legitimate as one earned on a traditional campus. As with any new technology, employers were often skeptical of online degrees and concerned that the level of education was not as rigorous or meaningful as education attained through traditional programs.

Hiring 230
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Not All Revenue Is The Same

Mike Michalowicz

'Not All Revenue Is The Same. Every dollar your company makes isn’t the same. Sometimes the dollar you earn cost you seventy five cents to make. Other times it costs you ten cents. And more often than you think, it costs you a dollar ten, or a buck twenty or even two bucks. It’s time that you get very clear on what it costs you to earn your money, because all dollars are not created equally.

Revenue 156

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Special Boulder Event – Bill Aulet from MIT and Me on Friday 7/19

Feld Thoughts

'On Friday July 19th, I’ll be hosting Bill Aulet in Boulder to discuss his new book, Disciplined Entrepreneurship: 24 Lessons To A Successful Startup. Bill, the managing director for the Martin Trust Center for MIT Entrepreneurship, is a close friend and amazing thinker on entrepreneurship. The book is a result of many years of his work and thinking on creating and scaling startups.

Software 121
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How To Reject A Job Candidate The Right Way

YoungUpstarts

'by Barry Sloane, President and CEO of Newtek Business Services. Back in the day, companies could treat job applicants any way they liked. When they chose to reject a candidate, they were free to let a person know or not let the person know he or she didn’t get the job. More often than not, businesses chose to take the latter approach since there were no consequences one way or the other.

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When data fails: The importance of gut decisions

The Equity Kicker

'Suranga Chandratillake , founder of video search engine Blinkx , has a guest post up on Venturebeat advising CEOs on making gut decisions. In today’s world much more data is available and many decisions can be made based on fact, but Chandratillake’s point is that we are in danger of fetishising data driven decision making to the detriment of business performance.

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Demo Producers Look for Innovators in Austin

SiliconHills

'By SUSAN LAHEY Reporter with Silicon Hills News The DEMO Innovation Tour hit Austin Thursday, inviting infant companies that have yet to formally launch to compete for a chance to do so on the stage where companies like Adobe Acrobat, Java Script, ETrade and Salesforce launched. DEMO Executive Producer Erick Shonfeld has traveled the world [.] The post Demo Producers Look for Innovators in Austin appeared first on SiliconHills.

Austin 85
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Landing Page Flaw #2: Going For The Jugular

Up and Running

'This article is part two of a seven-part series on online lead generation. The information used in this series is the result of many conversations with a mentor of mine, Andrew Pawlak, who is an industry authority and CEO of leadPops , a cutting-edge landing page solution. Click here for part one. What I mean by “going for the jugular” This is a rather aggressive phrase given the nature of the article and undoubtedly stirs up images of National Geographic safari documentaries with l

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Rackspace Announces New Android App

SiliconHills

'In a blog post, Rackspace announced that it has remade its app for Android mobile phones. The app lets users manage their cloud servers hosted at Rackspace from Android-powered smartphones. Other features include the ability to manage multiple accounts; reboot, rename, resize and rebuild servers; change root passwords; check system status; ping servers from multiple [.

Austin 63
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Cheap Money

Up and Running

'Money is cheap right now. Private companies may not be taking advantage of it but the government certainly is. According to the Bureau of Public Debt of the U.S. Department of the Treasury, the rate the government pays to borrow is about half today compared to what it was before the financial meltdown. Specifically, the average interest rate paid on the public debt decreased gradually from 5.05 percent in June 2007 to 2.65 percent in June 2012.

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Spanning Cloud Apps Launches Reseller Console

Austin Startup

'Spanning Cloud Apps, Inc., creators of Spanning Backup for Google Apps, today announced the launch of the Spanning Authorized Reseller Console. The new console gives resellers full control and visibility over their customers’ backup services from a single, unified portal, providing resellers the insight they need to be successful offering Spanning Backup, the highest-rated, most complete product for protecting Google Apps data.

Cloud 54
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What being an authentic leader really means #blindpost

Jeff Hilimire

'This is a blindpost on this HBR article , and per the blindpost rules I did not read the article until after I wrote this. Let’s start with what being authentic means. To me being authentic means being trustworthy, being able to be relied on, being genuine, etc. It’s a pretty great word, actually. I’m not sure its a prerequisite of good leadership, but it’s a great attribute for a leader to have (or anyone for that matter).