[Review] The Social Customer
YoungUpstarts
OCTOBER 4, 2015
The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns. Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect one’s communities on social media with the corporate wallet.
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