Thu.May 05, 2016

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Teach your Users

A Crowded Space

And vice versa… Marketplaces function best when all users know exactly what to expect and how to behave. Smooth transactions happen when all parties know how to properly conduct business. This is true in every marketplace I know of - all the way back to the ancient bazaars. Cultural norms develop that help all marketplace participants understand the appropriate behavior.

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Take Care Of People And They Will Take Care Of You

YoungUpstarts

Getting started with a new business is an exciting time. There are logos to design, offices to set up, and personnel to hire. Amid all the activity swirling about, it’s easy to lose sight of some of the important personnel actions you need to take in order to establish long-term business viability. Many startups include friends and family during their earliest days, going to outside employees only when the major growth starts.

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A Guide to Facebook Video Ads: Can a Small Business Benefit from Them?

Duct Tape Marketing

A Guide to Facebook Video Ads: Can a Small Business Benefit from Them? written by Guest Post read more at Duct Tape Marketing. photo credit: facebook. When Facebook officially promoted auto-play video ads in 2015, most users were confused by the videos playing out of nowhere. Although there was a certain dose of resistance during the beginnings, we all got used to the auto-play feature; and business owners agreed that Video Ads were a great opportunity for them to market their brand to the right

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Entrepreneurs are Everywhere Show No. 30: Guido Kovalskys and Doris Korda

Steve Blank

There was a time when having the information gave you the power. That’s no longer the key. The problem isn’t getting information or data; it’s knowing what to do with it. Founders will always encounter naysayers, shut out the voices and listen to the customers instead. It gets you to a business faster. Two lessons from the guests on today’s Entrepreneurs are Everywhere radio show.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Growing Smaller: How Smaller Retailers Are Thinking Beyond Fashion Weeks For #fashion To Compete

YoungUpstarts

by Raj Subramaniam, Executive Vice President, Global Marketing and Communications, FedEx Services. Like many reading this, I’m always intrigued by the small business owners I meet across the world, many running generations-old boutiques selling one-of-a-kind treasures. These shop owners, with their warm welcomes and time-honored craftsmanship, can quickly endear themselves to even the most casual shopper.

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Entrepreneurs are Everywhere Show No. 30: Guido Kovalskys and Doris Korda

Steve Blank

There was a time when having the information gave you the power. That’s no longer the key. The problem isn’t getting information or data; it’s knowing what to do with it. Founders will always encounter naysayers, shut out the voices and listen to the customers instead. It gets you to a business faster. Two lessons from the guests on today’s Entrepreneurs are Everywhere radio show.

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Why Your Content Marketing Strategy Doesn’t Produce Oodles of Cash and Customers!

Rembrandt Communications

3 Quick Tips for SEO-Copywriting Sales Success! “Content marketing strategy wins!” “Content is king!” “Search engine optimization rocks!” Yeah. Yeah. Yeah. You’ve read all of the recent news and reports on how great content is for your business. But your content-marketing-strategy is not producing sales, online awareness or credibility. What gives? Well, here are… 3 […].

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Are Self-Employed Construction Workers Most At Risk Of Personal Debt?

YoungUpstarts

According to recent reports, self-employed builders and quantity surveyors are 40% more likely than other professions to accumulate personal debt. This is according to a report by PayPlan , a debt advice provider, in an in depth study which was originally based in the UK but could hint at a worldwide trend. Other reports across South Africa and Europe have also indicated similar findings.

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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

You don't use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads. I know that at least some of you think I'm being sarcastic. I am not, and this post is all about getting the data to show you that I am indeed not being sarcastic. I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily.

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How To Make Your Start-up Stand Out From The Crowd

YoungUpstarts

Are you a new business owner who wants to start reaching and impressing more customers? If so, it’s important to spend time developing your brand. However, many businesses get branding wrong and pay for this mistake later. Below are some of the most important factors you need to consider when you’re developing a branding strategy for your business: Research.

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10 Impressive Startups Founded By Women Entrepreneurs

YFS Magazine

Here's a look at 10 women-led startups on the rise - impressive founders that are blazing trails to make women entrepreneurs no longer the exception but the rule.

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Bank Balance Accounting

Mike Michalowicz

I am sure you are familiar with the terms for your business’s financial reports including the Profit & Loss Statement (also known as the Income Statement), the Balance Sheet and the Cash Flow Statement. The question is, do you know how to read them? I bet you don’t. Not really. If you talk with your accountant, she will explain to get a real sense of your company’s financial health you need to read all three of these statements, and calculate specific metrics like your Operating Cash Ratio a

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Are These 5 Mindset Blocks Sabotaging Your Business Success?

YFS Magazine

You have this passion and burning desire to build a profitable business and make an impact on the world. You know it’s possible because you see others with an enviable lifestyle, but you feel stuck! So what’s going on?

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Your Wall Is Dingy

Feld Thoughts

As I procrastinate from going for a run this morning, I started writing a post titled The Pro-Rata Gap Myth. After two paragraphs, I got tired of writing it and hit the “ this is b t ” wall – it’s too complicated to explain a myth that I’m not sure even matters. So I deleted the post and decided to tell a story instead.

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How to Attract Clients to Your Photography Business

Up and Running

On the surface, becoming a professional photographer is easy. The only barrier to entry is buying the necessary equipment, and having a good eye. However, it is difficult to build a sustainable, successful career as a photographer. An estimated 60 percent of photographers do not last beyond their first year in the business, and another 25 percent drop out in their second year.

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Two types of intelligence and the current state of AI

The Equity Kicker

These pictures were painted by a robot called Pix18. He or she (it doesn’t feel right) is a decommissioned factory robot trained to paint by picking up a paintbrush and painting on canvas. That’s pretty remarkable and shows how advanced AI is getting. However, despite what we see here creativity is still largely beyond non human intelligence.

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Completely Understand Cash Flow with This Free eBook

Up and Running

Cash flow. Maybe you remember studying it for a semester or two years ago. Maybe your business has always been flush with cash and you’ve never given the concept a second thought. Or maybe you’ve never even heard the words put together before. Download our ebook: Cash Flow 101: A Complete Guide to Understanding Cash Flow ». Whatever the case may be, here’s a quick refresher: Simply defined, cash flow refers to the revenues a business generates (and collects) compared to the expenses it pays out

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NYC Startup Lawyer Reveals How To Prevent Business Idea Theft

YFS Magazine

Steve Blank, a Silicon Valley entrepreneur-turned-professor with over two decades of experience, has over the course of his career founded or worked within eight different startups. And in that time, he’s lived through every entrepreneur’s worst nightmare: he had his ideas stolen. Twice.

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The Lightspeed Batphone?—?Welcome Brian Kasser and Meredith Kendall

Lightspeed Venture Partners

Long before Ben Affleck, Christian Bale, George Clooney, Val Kilmer or even Michael Keaton donned the cape, Batman was Adam West. He starred in the Batman TV show of the 1970s, which was one of my favorites as a kid. In the show, Police Commissioner Jim Gordon used a special Batphone to dial up Batman (aka Bruce Wayne) and Robin (aka Dick Grayson) whenever something was about to go down in Gotham City.

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Right of First Refusal in Company Bylaws

The Startup Lawyer

A Right of First Refusal provision provides a startup with the right to step in place of a prospective 3rd party purchaser when a current stockholder desires to sell their stock. That is, the startup has the right to purchase and redeem any of its stock prior to such stock being sold to another prospective stockholder. … Continue reading → The post Right of First Refusal in Company Bylaws appeared first on Startup Lawyer.

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SiliconHills - Untitled Article

SiliconHills

By LAURA LOREK Reporter with Silicon Hills News Austin has become a new hotspot for healthcare, technology and startup funding and a conference held downtown this week combined all of those ingredients. The inaugural HealthCare Texas Innovation Capital Conference held at Brazos Hall Wednesday and Thursday attracted more than 450 attendees including more than 100 […] The post appeared first on SiliconHills.

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Work on your three levels of leadership

Berkonomics

Another leadership development bit? Yup. But if you have no time or are impatient, here are the three levels: visionary, strategic and tactical. Skip or stay, but think about your balance in leadership either way. As a leader, you have to worry over issues from mundane to strategic, constantly reordering your priorities to accommodate competing needs.

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Global Healthcare Expert in Austin says the U.S. Needs to Spend More on Medical Research

SiliconHills

By LAURA LOREK Reporter with Silicon Hills News Austin has become a new hotspot for healthcare, technology and startup funding and a conference held downtown this week combined all of those ingredients. The inaugural HealthCare Texas Innovation Capital Conference held at Brazos Hall Wednesday and Thursday attracted more than 450 attendees including more than 100 […] The post Global Healthcare Expert in Austin says the U.S.

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Learning from Warren Buffett

Austin Startup

It started with Coca-Cola: as a boy, Warren Buffett bought six-packs from his grandfather’s Omaha grocery store for 25 cents, then sold the… Continue reading on Austin Startups ».

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18 Scarcity Examples That Can Boost Sales

ConversionXL

It’s a cultural trope to “want what you can’t have,” but it’s also a principle based in decades of psychological research. That principle, scarcity, is incredibly powerful in marketing, persuasion and conversion optimization (when done right). The problem is, if you don’t do it right, it’s pretty meaningless (or worse, you trigger a psychological backfiring and hurt sales).

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So You Want to Be an Entrepreneur

Austin Startup

May 8, 2016: Office hours in our Innovation Center at UT Austin attracted some inquiring student minds this past week. Continue reading on Austin Startups ».

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