Using crowdfunding to validate demand
The Equity Kicker
MAY 8, 2013
'There is a good post up today on Segment.io describing how they used Kickstarter as a lean startup tool to validate demand. First the background: Kickstarter is the perfect way to validate an idea. By definition, a successful Kickstarter campaign has a ton of people who’ve already put their money where their mouth is. It’s really similar to the popular suggestion of “throwing up a fake landing page” and letting people sign up, or to the strategy of running AdWords before you have a product.
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