Tue.Sep 22, 2015

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Four Tips For Retaining And Motivating Your Staff

YoungUpstarts

by Jason O’Brien, Chief Operating Officer of TollFreeForwarding.com. No matter what stage your business is currently at, it can cause significant difficulties when employees move on to find new employment. The time and energy it takes to look for new recruits, the loss of productivity whilst new staff learn the ropes – not to mention the financial repercussions, which can often run into the tens of thousands – are all going to have a drain on your business.

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11 Tips for Focused, Effective (and Inexpensive) Startup Marketing

Up and Running

How can you market your startup more effectively? Offering a free trial of your product or service in exchange for a review on a well-trafficked blog is one creative way. In a recent article, Palo Alto Software founder Tim Berry equates startup marketing to throwing darts at a dartboard. While existing companies can get away with throwing their “marketing darts” a little aimlessly, a startup has to be more careful and precise.

Marketing 113
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The most successful Bitcoin / Blockchain company won’t look like any we have today

Version One Ventures

The Blockchain is such an innovative and fundamentally transformative technology, but Bitcoin and Blockchain apps have not yet scaled as much as I would have liked. This slow traction is likely due to two things. First, Bitcoin startups that focus on commerce/payment solutions in North America are competing with existing products with strong network effects.

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How Does Storytelling Affect Our Brains?

Brandanew

How do we learn about our early ancestors, the early Homo Sapiens, who were yet to develop writing skills? Yes, the most vivid evidence of their times are the cave paintings they left behind. The earlier known cave paintings are thousands of years old and they tell the story of those societies, how they lived, hunted or gathered. We are a species that has been telling stories from the very start.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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So, You Want To Be A Life Coach? The Reality May Shock You

YFS Magazine

Life coaches often claim they make a ton of money. Some certainly do, but I can relate to the fact that those who do a) spend the money and b) invest the time.

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Join me for my AMA on GrowthHackers Thursday 9/24

For Entrepreneurs

I’m excited to announce that I’ve partnered with GrowthHackers to conduct an AMA this Thursday, 9/24 from 9:30-11am PT. I’ll be available to answer all your questions on growth and building a business, cloud computing, sales and marketing. Click here to queue up your questions in advance! I’ve recently written on each of these topics, and […].

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5 Ways Solopreneurs Can Create Hassle-Free Accounting Systems

YFS Magazine

I believe that creating accounting systems from the beginning is key to a more successful business.

Cloud 114
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Things may come to those who wait, but only the things left by those who hustle

Jeff Hilimire

“Things may come to those who wait, but only the things left by those who hustle.” Supposedly my man Abe Lincoln said this. It does sound like something he would say. Kinda makes you want to hustle, doesn’t it? :).

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6 Ways You’re Messing Up Customer Surveys (and How to Fix Them)

ConversionXL

Qualitative research or quantitative research? Doesn’t matter if you’re doing it wrong. It used to be that qualitative research was swept under the rug in CRO circles, but most people now know what it’s important for uncovering the ‘why’ behind the ‘what’ that quantitative analytics shows you. Figuring out your primary target audience is important for boosting conversions.

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Campus as Frontier: High Growth Student Startups at US Colleges and Universities | #highered #entrepreneurship #startups #ecdev #TTO

Campus Entrepreneurship

Yes, I defended by dissertation in mid July, all the paperwork has been processed and the degree conferred. My dissertation, Campus as Frontier: High Growth Student Startups at US Colleges and Universities is now available via the Mason Archival Repository Service. Here is a bit of the abstract: This dissertation explores the complex social phenomena of students at US colleges and universities creating high growth firms and investigates the role, if any, played by the campus during the firm form

Startup 36
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The Uncontrolled Implosion at VW

Venture Chronicles

VW has been embroiled in a massive controversy. Here is the summary: VW has been marketing “clean diesel” technology on the basis of being environmentally friendly while also being fun to drive. Independent testing done by West Virginia University revealed that VW diesel cars were not in fact clean when compared to competitors, and exceeded EPA regulations governing emissions.

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Channel Leverage Is the Key to Growth

Duct Tape Marketing

Channel Leverage Is the Key to Growth written by John Jantsch read more at Duct Tape Marketing. I’ve been writing a lot about growth lately as I believe it’s the one area of marketing that’s changed the most in recent years. How you create awareness, build trust, invite trial, convert leads, generate repeat sales and ultimately turn customers into raving fans has changed at a rate that invites a whole new way of thinking about growth.

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