A Smart Bear: Startups and Marketing for Geeks

OCTOBER 13, 2015

This is the perennial question for startups who have started to taste success, and are ready to invest in themselves in the form of new helping hands. The question is: How do you decide what role is most important to hire for? Founders typically revert to whatever they’re already expert in, and decide they need more of that. So, a technical founder decides she needs another developer, or a sales-oriented founder decides she needs another sales person.

Part-Time VPE 229

Part-Time VPE Hiring Retention Revenue 229

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Cohort Analysis 101. Cohort analysis sounds complicated, but it really isn’t. A cohort is basically just a group of subjects that share a common experience during a time span. Here’s the Wikipedia definition : “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span[1

Conversion 93

Conversion Retention Acquisition Metrics 93

deal architect

OCTOBER 13, 2015

I swear there is a patron saint that CIOs pray to. A common prayer is to shield some of their favorite small tech vendors from being gobbled up by larger vendors. Another prayer is to shield them from the chaos.

250

250

YoungUpstarts

OCTOBER 13, 2015

by Timothy Sykes of timothysykes.com. We are currently amidst one of the most exciting times in history. The power of the internet has not only transformed the way that people interact with the world around them, but it has also completely changed the way that people today buy and sell goods and services. For those who have ever considered starting their own online business, now is the time to take advantage of this unique opportunity within the market.

Viral 141

Viral Stock Internet Global 141

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

deal architect

OCTOBER 13, 2015

After plenty of name calling at the trial in Las Vegas, both Oracle and Rimini Street sent a few of us reasonable sounding emails about the jury’s verdict awarding Oracle $ 50 million in damages. Oracle had asked for close.

Las Vegas 214

Las Vegas Naming Email Software 214

SiliconHills

OCTOBER 13, 2015

By SUSAN LAHEY Reporter with Silicon Hills News OSLO, NORWAY – Just as the event got underway, master of ceremonies Torgny Amdam—among whose credits are as a singer in a hardcore band—announced: “Let’s all stand for the Crown Prince Haakon!” The crowd of about 200 people stood, the prince came forward, and the rap song […] The post Oslo Innovation Week Starts With Female Keynote Speakers appeared first on SiliconHills.

Norway 100

Norway Austin 100

YFS Magazine

OCTOBER 13, 2015

After all, what can you possibly learn about business from a pastime that involves grunting in the gym and covering yourself in tanning spray?

Entrepreneur 104

Entrepreneur Developer Leadership Startup 104

The Entrepreneurial Mind

OCTOBER 13, 2015

The Entrepreneurial Mind : Lance Wascom – Tour Supply TweetFacebookLinkedInTumblrStumbleDiggDelicious. The post Entrepreneur Solves Pain in Music Industry appeared first on Dr Jeff Cornwall.

Entrepreneur 64

Entrepreneur 64

YFS Magazine

OCTOBER 13, 2015

When times are difficult, it’s easy to feel that we have no control over the outcome of our lives; especially in business.

Developer 103

Developer Leadership 103

Jeff Hilimire

OCTOBER 13, 2015

To recap from previous posts : For about a month I’ve only used an iPad 2 and a keyboard case as an experiment to see if the iPad Pro (which comes out in November) would make sense for me as a laptop replacement. The verdict: yes, the iPad Pro will be what I use instead of a laptop. I came to this realization when I was asked the other day if I could give my laptop to a new employee we are hiring at Dragon Army.

Internet 55

Internet Web Hiring Email 55

Duct Tape Marketing

OCTOBER 13, 2015

Why I Think Lead Capture Is About to Change Dramatically written by John Jantsch read more at Duct Tape Marketing. Lead capture on websites has been the same for about a decade. Oh sure the rise of inbound marketing has people talking about it differently, but essentially it’s gone like this – you visit a website, they offer you something of value, you give them your email address and hope something good comes to your inbox.

Community 55

Community Email Marketing Developer 55

YoungUpstarts

OCTOBER 13, 2015

by Cristian Rennella, founder of Mejor Trato. As the title suggests, we are talking about basic knowledge that we should keep in mind from the very beginning when launching a business in order to avoid huge headaches later on as our business grows. It is not necessary to know the details of all the legal and accounting procedures, but it is essential to understand the most important and general aspects.

Delaware 142

Delaware Technical Review United States Vesting 142

Brandanew

OCTOBER 13, 2015

Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago. This is a field that is evolving and changing fast. The only way to survive in such a dynamic field is not only to keep up with the change but foresee the future and prepare beforehand. This is what you need to prep up for setting the content marketing goals for 2016 for your brands.

Social Media 186

Social Media Marketing SEO B2B 186

YoungUpstarts

OCTOBER 13, 2015

It’s safe to say that Black Friday is like catnip to overzealous bargain hunters. In a bid to get their paws on cut-price electronics or discounted clothing, keyed up shoppers are set to go loopy as the world’s largest retailers slash prices in-store and online for one of the biggest shopping days of the year. Whether that involves setting up camp outside their local shopping centre or propping their eyes open with matchsticks as they frantically hit the refresh button on their laptop, twitchy p

Customer 142

Customer 142