Sun.Jul 14, 2013

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[Review] Customer Sense

YoungUpstarts

'Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy? While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions. The challenge, however, is this: How can we design our products, advertisements and experiences such that they push the right sensory buttons in our consumers?

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9 pieces of data e-commerce entrepreneurs should collect

The Next Web

'There’s no question that the future of e-commerce is in personalization. But you can’t improve your customers’ online shopping experience (or retain existing customers) without understanding what it is they want in the first place — which means you need to be understanding, and then acting, on whatever data you’re collecting. Figuring out where to start is daunting, so I asked 9 successful founders the following question: What is one piece of data that most novice e-commerce entrepreneurs would

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Summer Business Books: What to Read Now

crowdSPRING Blog

'I love to read. Books, newspapers, magazine, blogs, comment threads. Put the written word in front of me, whether on a sheet of paper bound into a book or magazine, or as pixels on a glowing screen and I will consume it. But like most small business owners, I have very little time available for reading and what time there is tends to be pretty well consumed by the other parts of my life; you know – family, the couple of friends I still have, household chores and (this week at least) the a

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10 Reality Checks to Verify Your Entrepreneur Fit

Startup Professionals Musings

'Making the decision to become an entrepreneur is a major commitment, with huge implications for skills and lifestyle. Yet there is no standardized testing or certification required or available anywhere to help you decide if you are a good fit for entrepreneurship, or entrepreneurship is right for you. An MBA or other academic credentials just don’t do it.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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The Cost Of Entrepreneurs Doing The Work

Mike Michalowicz

'Work On Your Business. Michael Gerber, author of The E-myth Revisited (a must, must, must read for every entrepreneur ever – but I digress), taught us the key to business growth: Work on the business, not in the business. Yet, entrepreneur after entrepreneur keeps working in their business. When you, the entrepreneur, do the work it costs you nothing except your time.

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Romancing the Pitch…

Life Beyond Code

'The easiest advice you can give to a first-time entrepreneur is to ask him or her to make their pitch better. Why? Two reasons to start with: 1. That advice (unintentionally) implies that everything else about the business is quite all right and all it requires is a pitch upgrade. 2. If you are that entrepreneur, you might take that quite literally and start working on the components of the pitch (narrative, length, structure, sequencing etc.) and/or the mechanics of its delivery (tone, style e

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The Glue that Makes a Community Stick

This is going to be BIG.

'The other day, I was out at MCU Park in Coney Island, where the Brooklyn Cyclones play. I was chatting with the GM of the team up on the party deck. We turned away from the game to face Brooklyn, and look down at the streetscape below. There were a lot of empty lots and buildings in need of renovation. For as much as Coney Island had been "cleaned up" in recent years, it''s been slow to thrive and become more than just a beach destination during the summer.

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10 MORE Obstacles That Are Limiting Your Success

Growthink Blog

'The other day I wrote an article entitled " 10 Obstacles That Are Limiting Your Growth." In it, I revealed 10 common things that block entrepreneurs and business owners from achieving the success they deserve. Those 10 obstacles included: 1. Lack of Skill 2. Bad or Negative Attitude read more.

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Trying Out a New Job Before Committing

Hunter Walker

'Job interviews are terribly insufficient for both sides – a candidate only gets to experience their prospective employer through a few select individuals and the hiring manager would actually rather observe interactions in a real job setting as opposed to a series of 45 minute discussions. That’s why last summer I wrote about the increasing trend of “ Try Before You Buy ,” where both parties figure out a way to work on a project together before mutually committing.

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CanWe Studios Releases CanWeNetwork App

SiliconHills

'By SUSAN LAHEY Reporter with Silicon Hills News CanWe Studios just rolled out its first app, CanWeNetwork, in iTunes and Google Play. The app uses geolocation, LinkedIn and other data to help people with mutual interests find one another at networking events or conferences…or possibly just walking down the street. According to co-founder Greg Braswell, [.

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Introducing Product Management Into Your Company – Part 2

Street Smart Product Manager

'In my previous post, I talked about the challenges of introducing Product Management into an established organization. Here I share hard learned lessons on how to avoid common pitfalls and start laying the foundation for long-term success. Start with why If you’re looking to bring on product management into your organization, start with the most fundamental […].