[Review] Customer Sense
YoungUpstarts
JULY 14, 2013
'Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy? While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions. The challenge, however, is this: How can we design our products, advertisements and experiences such that they push the right sensory buttons in our consumers?
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