Fri.Dec 05, 2014

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

'Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value

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SAP Nation Excerpts: Preface

deal architect

'Amazon has released SAP Nation on the Kindle. Over the next few weeks the book will be available in other print and eBook formats. As I have done with my other books, I plan to excerpt here about 10% of.

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3 Ways To Jumpstart Your Brand Building

YoungUpstarts

'It’s easy enough to overthink marketing strategies. There is a lot of useful, highly-actionable advice on what to do and how to do it. The only trouble is that you become another casualty of shiny object syndrome. Yesterday’s brilliant idea is quickly overrun with today’s new idea. And, what’s more there is a new app to make it work faster. What are some unique ways to get your business name out to the masses?

Naming 167
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6 Creative Ways to Figure Out If You’ve Got a Good Business Idea

Up and Running

'So you have a great idea for a business, right? This is the one that will change everything, and put you on the map. You’ll become a sought-after investor, or maybe you’ll buy a vacation home in a sunny, tropical locale and bask in your newfound fame—and it’s all thanks to this game-changing business idea. The thing is, how do you know it’s really such a good idea?

Guinea 155
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Create Your Business Logos With GraphicSprings

YoungUpstarts

'So you’re starting a new technology startup; aside from a really cool idea that you think will solve a particular pain point for many millions of people in this world, you’ve even thought up a name for your business. But now you need a really cool logo: you could either outsource to a designer, use professional design sites – crowdsourced or otherwise – like LogoMyWay.com or Logobee.com, or you could design your own.

Design 165
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Investor meetings are over-rated

The Equity Kicker

'I’ve just been reading the LowercaseCapital website. It’s full of lots of goodness and common sense about changes in startup finance and how we in the venture industry should react. It also has this about meetings between investors and entrepreneurs: Meetings aren’t always necessary. Often, entrepreneurs are in a rush to meet in person.

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What People Who Worked At Google Know That You Probably Don’t

Hunter Walker

'Ok, that was a totally troll title. What I want to share though is a subtle advantage that people who’ve worked at transformative tech companies have over people who haven’t. It’s not that the average employee from Google, Apple, Facebook, etc is necessarily smarter or more capable than any other person. I mean, maybe they are on average, but I’m not making the case that just because they passed a hiring screen that makes them worthwhile.

Engineer 110
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Are Your Customer Service Scripts Naughty Or Nice? Five Quick Responses To Customer Complaints.

YoungUpstarts

'By Ron Kaufman, author of “ Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet ”. The last thing a stressed, dissatisfied holiday shopper wants to hear you say is: “You’re wrong.” What they want to hear is that you understand them, appreciate them, and agree with them on the importance of the value they have cited in their complaint.

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Building The Sales Machine Event: Bryan Rutcofsky VP of Sales SMB – Yext

Eric Friedman

'Our next Building the Sales Machine event is happening and this time I am happy to welcome Bryan Rutcofsky from Yext. These events are open to anyone who is building the sales and revenue machine at a startup and wants to hear from others in their position, meet like minded people, and solve real problems. Bryan has been working at Yext since the beginning and we are going to spend time talking about selling to SMBs and partners relevant to their business.

Sales 103
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Give It All Away, Increase Sales

Mike Michalowicz

'Want an easy way to start increasing your sales figures? No problem. Start giving it all away. Of course, I don’t mean your product or service! I mean give away all your advice, tips and information. That’s right, you should just freely give it away. Now, before you click the X on the screen or stop reading, let me explain to you why you should be doing that.

Sales 92
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Building an Innovation Zone in Austin

SiliconHills

'By SUSAN LAHEY Reporter with Silicon Hills News Austin is poised to become a global center of innovation, especially in the field of life sciences and medical research, but there are some big hurdles to overcome and potential threats that could knock the city off its trajectory, if it’s not careful. That was the bottom […] The post Building an Innovation Zone in Austin appeared first on SiliconHills.

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The Contest Model Doesn't Work

A Crowded Space

'One of the common models for some marketplaces consists of the contest. . The most well-known contest marketplace is 99Designs. As I’m sure most of you know, it’s a marketplace for brands to get logo designs (primarily) — a typical contest is $299 and gets as many as 99 submissions. Hence the name 99Designs. There are also many similar marketplaces, such as Crowdspring that boasts a whopping 140 entries per contest.

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Avoiding The Pitfalls Of The Small Business Do-It-All-Yourself Mentality

Duct Tape Marketing

'Avoiding The Pitfalls Of The Small Business Do-It-All-Yourself Mentality written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Sarah Brown – Enjoy! photo credit: auremar / 123RF Stock Photo. When you’re a small business owner, it’s imperative to take on a lot of the tasks yourself, especially in the early stages of running a business.

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Twitter Link Roundup #246 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

'Thanksgiving is past and Christmas, Hannukah, Kwaanza and New Years are fast upon us, so what better way to prepare than with a taste of the toally bizarre. Yes, we do admit a fondness for Hasselhoff aroound the crowdSPRING office, and above is a video that simply could not escape our notice. But enough about The Hoff – it’s time for our weekly roundup of the great links and articles we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twi

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35 at 15

OnlyOnce

'This was a big week for Return Path. First we announced a $35mm financing led by Vista Equity Partners, an exceptional private equity firm that I’d never heard of before the middle of the fundraising process a few months ago. We are happy to have them join our very strong board and syndicate and even happier to have additional investment capital to accelerate our growth, especially in newer businesses for us like Email Fraud Protection and our overall data and analytic capabilities.