Startup Professionals Musings

AUGUST 11, 2013

'Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth.

Viral 249

Viral Marketing Entrepreneur SEM 249

YoungUpstarts

AUGUST 11, 2013

'Mashable declared 2013 as the year of responsive design. But what is responsive design, really? In very simple terms, responsive design is a design approach as applied to the Web aimed at creating websites that automatically figure out what resolution of device it’s being served on to provide an optimal viewing and navigational experience, resizing and reformatting content as needed.

Design 140

Design Mobile Web Technology 140

Mike Michalowicz

AUGUST 11, 2013

'Most of my speaking events conclude with a book signing. Sometimes I forget to bring a pen. Oops. The first person in line and I do the obligatory self pat down. Like a pen is going to some how magically appear in my chest pocket – where I have never in my life kept a pen, nor have worn a shirt with a chest pocket. Then the scramble to find a pen begins.

Marketing 88

Marketing 88

crowdSPRING Blog

AUGUST 11, 2013

'In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. But PR in the wrong hands can also be incredibly damaging; a poorly trained individual trying to wield a sophisticated weapon can often result in unintended casualties and messy co

Lean 84

Lean Public Relations PR Redemption 84

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

entrepreMusings

AUGUST 11, 2013

'It’s been a busy summer and an extremely busy year. Since late last year, we sold our old house, leased back/lived in a remodel that wasn’t ours, lived in a hotel for 3 weeks, I started a new job (yes another start up!) , bought a new house that has required a lot of patience to get the builder (oh, I so want to link to the builder!) to do what was promised, worked on my songs , attended indoor soccer games, hung out with friends, managed not to take a real vacation, juggled multip

Programming 41

Programming Management Marketing 41

The Startup Toolkit

AUGUST 11, 2013

'false. Two years is a long time. Yet a side-project will happily drag out that long. One weekend you’re high on the idea. Six months later, you wish it would just go away. Then, all at once, the polish comes together. Slow grind, sudden payoff. The beginning is my favourite. The first prototype took an hour to make. I called over a couple buddies to drink cheap booze and play it.

Campaign 33

Campaign Design Product Developer 33