Fri.Nov 27, 2015

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6 Reasons Startups Should Skip the Big-Bang Launch

Startup Professionals Musings

Big-bang hard launches make sense for large enterprises like Apple or Microsoft, who are building on existing revenue streams and have the resources for lavish events, Superbowl ads and large inventory buildups. But for startups with limited resources and experience, I always recommend a soft launch or toe-in-the-water approach in a local market -- and scale up later.

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7 Social Media Marketing Habits That Lead To Failure

Brandanew

George Washington said, “99% of failures come from those that make excuses.” If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Trial and error is the only way you will consistently improve and grow your campaigns.

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From survival to excellence

The Equity Kicker

Much of this week I’ve been thinking about how the life of successful startups falls into two phases: survival and excellence. In the early life of a company success is all about getting to the next milestone. The team is small, everybody has to turn their hands to multiple tasks, cash is short, and time is short. In this environment survival is the name of the game.

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Deliver Happiness And Curb Holiday Shopping Complaints With These 7 Tips

YFS Magazine

Here’s a look at seven quick and practical tips to spread delight on Black Friday and the days ahead; ultimately, setting the stage for a more enjoyable (and profitable) holiday shopping season.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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5 of the Best Tools to Track and Measure Your Domain’s Social Impact

Duct Tape Marketing

5 of the Best Tools to Track and Measure Your Domain’s Social Impact written by Guest Post read more at Duct Tape Marketing. Photo Credit: Unsplash, via Pixabay CC0 Public Domain. No matter what type of business you own, it is definitely in your best interests to not only have a website but to also take the time to track your domain’s social impact.

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3 Lessons I Learned While Writing My First Book

YFS Magazine

Here are three key lessons I implore you to consider when you're ready to share your ideas with the masses.

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