6 Reasons Startups Should Skip the Big-Bang Launch
Startup Professionals Musings
NOVEMBER 27, 2015
Big-bang hard launches make sense for large enterprises like Apple or Microsoft, who are building on existing revenue streams and have the resources for lavish events, Superbowl ads and large inventory buildups. But for startups with limited resources and experience, I always recommend a soft launch or toe-in-the-water approach in a local market -- and scale up later.
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