Tue.Jan 19, 2016

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Is Remarketing the New Free?

Duct Tape Marketing

Is Remarketing the New Free? written by John Jantsch read more at Duct Tape Marketing. Let’s face it, we’ve become increasingly numb to the lead capture bait for email address exchange. In fact, I think it’s become so bad that while people still sign up for the free thing, they often don’t even bother to download, rarely if ever actually read it or watch it, and unfortunately, don’t represent the opportunity for marketers that they once did.

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Urgency in Enterprise Tech

deal architect

During the Workday Predict and Prepare videocast in December (see full replay by registering here) I made the point that enterprise tech can still learn plenty from consumer tech especially as it comes to new product launches and customer adoption.

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50 Creative Storytelling Ideas For Your Brands

Brandanew

In our recently concluded Digital marketing and brand storytelling workshop , we shared a list of 50+ creative storytelling ideas for your brands! And now for our larger audience here at Brandanew, we’re happy to have these creative ideas listed. Which ones have you employed already? And which of these do you believe will work for your brands?

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5 Financial Professionals Every Entrepreneur Needs On Their Team

YoungUpstarts

by Patrice C. Washington, founder of Real Money Answers and author of “ Real Money Answers for Every Woman “ Your success, in any area of life, is strongly determined by the people you surround yourself with. Not only do you require the support and encouragement of others to make meaningful progress, but you will often find yourself leaning on them for advice, as well.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How Being Vulnerable Can Expand Your Coaching Business

YFS Magazine

When I first started my coaching practice a little over three years ago, I’ll admit that I was more concerned with the number of people who signed up for my email list than with connecting deeply with prospective clients.

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5 Must-Haves For Your Shopping Cart

YoungUpstarts

By Stephen Fontenot, Marketing Communications Specialist at Hostway Services, Inc. When it comes to offering a top-notch customer experience, one aspect of a retailer’s website is often overlooked: the shopping cart. Once content has been optimized, merchandise is showcased and the overall look and feel is tailored, some companies might call it a day.

More Trending

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Six Ways To Hardwire Your Culture To Surprise And Delight Customers

YoungUpstarts

by Joseph Michelli, author of “ Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way “ Imagine you’ve taken your car to the dealership to be serviced. When you pick it up, you realize the fur earmuffs you left in the back seat are gone, so you ask the dealership if it’s possible they fell out. You really don’t expect anything to come of your inquiry, and, mentally, you’ve already written off the $50 you spent on the earmuffs.

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Why Survivor Bias is the enemy of strategy

Start Up Blog

Almost everything we read on the web is the birth child of the Survivor Bias. What is it? It’s that story of how Startup X dominated the world with clever Strategy Y. Therefore if you undertake Strategy Y, you too will IPO like Startup X did. Ok, here’s a more formal definition for you: S urvivorship Bias is the logical error of concentrating on the people or companies that “survived” some process and inadvertently overlooking those that did not because of their lack of v

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Dive Bars, Running From Safety And Entrepreneurship

YFS Magazine

Here’s what I’m usually not doing on a Saturday night: Sitting in a car for 90 minutes in a rundown section of an unfamiliar city, across the street from a seedy-looking bar. But that’s precisely what my wife Linda and I were up to this past weekend.

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Fresh from the SPRING: anapekic

crowdSPRING Blog

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this logo project. Let us start the slow clap for anapekic. Check out more great work on anapekic ’s profile page. Nicely done, anapekic, nicely done! Related posts: Fresh from the SPRING: GoldBug. Fresh from the SPRING: ReesQ.

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ATI Joins ACC to Launch Services for Life Sciences Startups in Austin

SiliconHills

Austin Technology Incubator at the University of Texas at Austin has teamed up with the Austin Community College District to launch business mentoring services aimed at life sciences startups. The services will be available at ACC’s Advanced Commercialization ACCelerator, opening later on this year at the ACC Highland Campus. That locations will have biotechnology equipment, […] The post ATI Joins ACC to Launch Services for Life Sciences Startups in Austin appeared first on SiliconHi

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Interview with eFounders

Cracking the Code

I was recently interviewed by the team of eFounders , the new Parisian SaaS start-up incubator founded by Thibaud Elzière (Fotolia) and Quentin Nickmans. They are running a series of interviews of European VCs investing in SaaS and I was lucky to be the first one. Accel SaaS portfolio Europe: Algolia, Doctolib, PeopleDoc, Qubit, CartoDB, Prezi, KDS US: Slack, Dropbox, Docusign, Squarespace, Cloudera, Qualtrics, SumoLogic, RelateIQ, Dealer.com, Responsys, Coremetrics, HasOffers, Airwatch, Xero, I

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Making the Investment to Grow our Company

The Entrepreneurial Mind

Once the business model has been validated, it is time to invest in the infrastructure of a business to support growth. Since startup budgets are generally tight, the key is prioritizing what matters most. Read about our decision to upgrade our infrastructure of theentreprenerialmind.com in my latest article at Forbes. TweetFacebookLinkedInTumblrStumbleDiggDelicious.

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Telling Your Growth Story Using Financial Projections

Early Growth Financial Services

This guest post is from Joe Silver, VP of Finance at Lighter Capital. Any potential investor worth their salt will want to know where your business is headed and how their investment will help your business get there. It is very important to offer a set of realistic and attractive financial projections when raising capital. You should approach financial projections like you are telling the growth story of your business.

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SBDCs Quietly Play a Major Role Assisting Small Business Owners

The Entrepreneurial Mind

TweetFacebookLinkedInTumblrStumbleDiggDelicious. The post SBDCs Quietly Play a Major Role Assisting Small Business Owners appeared first on Dr Jeff Cornwall.

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Avoid Executive Burnout By Attaining A Healthy Work/Life Balance

YoungUpstarts

Finding your life balance in the workplace can be difficult. The higher up you are in the organization, the more difficult that can be. If it happens to be your name on the LLC paperwork, life balance is little more than a rumor: a foolish dream sought by others. As an executive, if you indulge in such fantasies, business suffered. And real people with real families get hurt.

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Why being a VC is more difficult than people think

The Equity Kicker

7/ Net/Net: VC is a hard f **g business but simplification in press makes it seem glamorous & easy – almost swashbuckling. #NotGlamorous. — Mark Suster (@msuster) December 14, 2014. I’ve seen Mark post a few versions of this tweet over time and wanted to write a post about it. I agree with him, but the reasons are complex. Fortunately Steve Schlenker, co-founder of DN Capital has captured most of them in his Quora answer to the question: How hard is it to be a venture capi

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